Experiential Luxury in Germany
With sales coming mostly from luxury hotels, 2020 was a very difficult year for experiential luxury, due to the huge drop in inbound travellers to Germany. As vaccination programmes got underway, there was a degree of return of inbound tourists, as well as business trips resuming to a certain extent for a few months in 2021, which allowed experiential luxury to record strong current value growth from the rock-bottom situation of 2020. Nonetheless, sales in 2021 remained far from the level seen i...
Euromonitor International's Experiential Luxury in Germany report offers a comprehensive guide to the size and shape of the Experiential Luxury market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Experiential Luxury retailing along with the development of consumers’ shopping patterns. Forecasts to 2026 illustrate how the market is set to change
Product coverage: Luxury Foodservice, Luxury Hotels.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Experiential Luxury market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Experiential Luxury in Germany
- Euromonitor International
- April 2022
- List Of Contents And Tables
- EXPERIENTIAL LUXURY IN GERMANY
- KEY DATA FINDINGS
- 2021 DEVELOPMENTS
- Experiential luxury claws back some sales after a dismal 2020
- Travco with its Steigenberger hotel chain maintains its lead
- Double-blow for the lone flag-bearer of luxury foodservice, Armani
- PROSPECTS AND OPPORTUNITIES
- Recovery to pre-pandemic level expected to take time
- Spend per person likely to increase, at least in the short to mid-term
- Dynamic future for Steigenberger hotels
- CATEGORY DATA
- Table 1 Sales of Experiential Luxury by Category: Value 2016-2021
- Table 2 Sales of Experiential Luxury by Category: % Value Growth 2016-2021
- Table 3 NBO Company Shares of Experiential Luxury: % Value 2016-2020
- Table 4 LBN Brand Shares of Experiential Luxury: % Value 2017-2020
- Table 5 Forecast Sales of Experiential Luxury by Category: Value 2021-2026
- Table 6 Forecast Sales of Experiential Luxury by Category: % Value Growth 2021-2026
- LUXURY GOODS IN GERMANY
- EXECUTIVE SUMMARY
- Strong recovery despite prolonged disruption caused by the pandemic
- The pandemic necessitates the e-commerce route
- Personal luxury brands keep losing ground to premium and luxury cars
- Lockdowns in 2021 further improve the performance of e-commerce
- Luxury goods expected to grow solidly across categories
- MARKET DATA
- Table 7 Sales of Luxury Goods by Category: Value 2016-2021
- Table 8 Sales of Luxury Goods by Category: % Value Growth 2016-2021
- Table 9 Inbound Receipts for Luxury Goods by Country of Origin: Value 2016-2021
- Table 10 NBO Company Shares of Luxury Goods: % Value 2016-2020
- Table 11 LBN Brand Shares of Luxury Goods: % Value 2017-2020
- Table 12 Distribution of Luxury Goods by Format and Category: % Value 2021
- Table 13 Forecast Sales of Luxury Goods by Category: Value 2021-2026
- Table 14 Forecast Sales of Luxury Goods by Category: % Value Growth 2021-2026
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
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