In 2023, hair care in Estonia recorded double-digit retail value sales, driven by rising inflation, while volume growth was positive in all areas of bar hair loss treatment. Conditioners showcased strong growth in 2023, while professional hair care had a standout performance in both retail value and volume growth. This product area has a strong opportunity for growth, with growth set to continue over the forecast period as purchasing power improves.
Euromonitor International's Hair Care in Estonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: 2-in-1 Products, Colourants, Conditioners and Treatments, Hair Loss Treatments, Perms and Relaxants, Salon Professional Hair Care, Shampoos, Styling Agents.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Hair Care market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Hair Care in Estonia
Euromonitor International
April 2024
List Of Contents And Tables
HAIR CARE IN ESTONIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Professional hair care drives retail value and volume sales in 2023
Multinationals continue to lead with widely available, well-known brands
Limited presence of local brands on the hair care landscape
PROSPECTS AND OPPORTUNITIES
The recovery of purchasing power drives growth over the forecast period
Global players lead, however, opportunity exists for private label
Demand for professional products as consumers seek the salon experience at home
CATEGORY DATA
Table 1 Sales of Hair Care by Category: Value 2018-2023
Table 2 Sales of Hair Care by Category: % Value Growth 2018-2023
Table 3 Sales of Hair Care by Premium vs Mass: % Value 2018-2023
Table 4 NBO Company Shares of Hair Care: % Value 2019-2023
Table 5 LBN Brand Shares of Hair Care: % Value 2020-2023
Table 6 NBO Company Shares of Salon Professional Hair Care: % Value 2019-2023
Table 7 LBN Brand Shares of Salon Professional Hair Care: % Value 2020-2023
Table 8 LBN Brand Shares of Premium Hair Care: % Value 2020-2023
Table 9 Forecast Sales of Hair Care by Category: Value 2023-2028
Table 10 Forecast Sales of Hair Care by Category: % Value Growth 2023-2028
Table 11 Forecast Sales of Hair Care by Premium vs Mass: % Value 2023-2028
BEAUTY AND PERSONAL CARE IN ESTONIA
EXECUTIVE SUMMARY
Beauty and personal care in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 12 Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023
Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2018-2023
Table 18 Distribution of Beauty and Personal Care by Format: % Value 2018-2023
Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2023
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028