Estonia Fragrances

Estonia Fragrances


In 2023, fragrances in Estonia recorded double-digit retail value growth, driven by the premium segment. While retail volume growth was positive in all areas of premium fragrances, mass fragrances declined, with mass fragrance sets/kits recording the deepest retail volume decline. Premium segments are appealing to consumers, with entry-level premium fragrances affordable for the vast majority of consumers who appreciate affordable luxury during stressful times. In addition, with premium fragranc...

Euromonitor International's Fragrances in Estonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Mass Fragrances, Premium Fragrances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Fragrances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Fragrances in Estonia
Euromonitor International
April 2024
List Of Contents And Tables
FRAGRANCES IN ESTONIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Growth for the premium landscape while mass fragrances struggle
Fragmentation on the landscape, however, classic fragrances remain in demand
Online prices and promotions attract consumers during 2023
PROSPECTS AND OPPORTUNITIES
Premium offerings continue to lead sales, as consumers appreciate affordable luxury
Celebrity and fashion fragrances create opportunities for growth on the mass landscape
Unisex fragrances appeal to younger consumers, including Generation Z
CATEGORY DATA
Table 1 Sales of Fragrances by Category: Value 2018-2023
Table 2 Sales of Fragrances by Category: % Value Growth 2018-2023
Table 3 NBO Company Shares of Fragrances: % Value 2019-2023
Table 4 LBN Brand Shares of Fragrances: % Value 2020-2023
Table 5 LBN Brand Shares of Premium Men's Fragrances: % Value 2020-2023
Table 6 LBN Brand Shares of Premium Women's Fragrances: % Value 2020-2023
Table 7 Forecast Sales of Fragrances by Category: Value 2023-2028
Table 8 Forecast Sales of Fragrances by Category: % Value Growth 2023-2028
BEAUTY AND PERSONAL CARE IN ESTONIA
EXECUTIVE SUMMARY
Beauty and personal care in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 9 Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023
Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023
Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023
Table 14 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2018-2023
Table 15 Distribution of Beauty and Personal Care by Format: % Value 2018-2023
Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2023
Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028
Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources

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