Estonia Fragrances
In 2023, fragrances in Estonia recorded double-digit retail value growth, driven by the premium segment. While retail volume growth was positive in all areas of premium fragrances, mass fragrances declined, with mass fragrance sets/kits recording the deepest retail volume decline. Premium segments are appealing to consumers, with entry-level premium fragrances affordable for the vast majority of consumers who appreciate affordable luxury during stressful times. In addition, with premium fragranc...
Euromonitor International's Fragrances in Estonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Mass Fragrances, Premium Fragrances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Fragrances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Fragrances in Estonia
- Euromonitor International
- April 2024
- List Of Contents And Tables
- FRAGRANCES IN ESTONIA
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Growth for the premium landscape while mass fragrances struggle
- Fragmentation on the landscape, however, classic fragrances remain in demand
- Online prices and promotions attract consumers during 2023
- PROSPECTS AND OPPORTUNITIES
- Premium offerings continue to lead sales, as consumers appreciate affordable luxury
- Celebrity and fashion fragrances create opportunities for growth on the mass landscape
- Unisex fragrances appeal to younger consumers, including Generation Z
- CATEGORY DATA
- Table 1 Sales of Fragrances by Category: Value 2018-2023
- Table 2 Sales of Fragrances by Category: % Value Growth 2018-2023
- Table 3 NBO Company Shares of Fragrances: % Value 2019-2023
- Table 4 LBN Brand Shares of Fragrances: % Value 2020-2023
- Table 5 LBN Brand Shares of Premium Men's Fragrances: % Value 2020-2023
- Table 6 LBN Brand Shares of Premium Women's Fragrances: % Value 2020-2023
- Table 7 Forecast Sales of Fragrances by Category: Value 2023-2028
- Table 8 Forecast Sales of Fragrances by Category: % Value Growth 2023-2028
- BEAUTY AND PERSONAL CARE IN ESTONIA
- EXECUTIVE SUMMARY
- Beauty and personal care in 2023: The big picture
- 2023 key trends
- Competitive landscape
- Retailing developments
- What next for beauty and personal care?
- MARKET DATA
- Table 9 Sales of Beauty and Personal Care by Category: Value 2018-2023
- Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
- Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023
- Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023
- Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023
- Table 14 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2018-2023
- Table 15 Distribution of Beauty and Personal Care by Format: % Value 2018-2023
- Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2023
- Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028
- Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
Research Assistance
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