In 2023, colour cosmetics recorded double-digit retail value growth in Estonia, boosted by rising inflation. Price rises led consumers to be more cautious about their spending, with many not wanting to compromise on quality regarding their colour cosmetic goods. As a result, market leader L'Oreal slightly lost share in the mass segment, with innovative and high-quality brands, such as Essence, gaining ground.
Euromonitor International's Colour Cosmetics in Estonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Colour Cosmetics market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Colour Cosmetics in Estonia
Euromonitor International
April 2024
List Of Contents And Tables
COLOUR COSMETICS IN ESTONIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Positive growth despite rising prices as consumers continue to seek quality
Simplicity and convenience are rising trends on the colour cosmetics landscape
Global players maintain the lead as L'Oréal retains its top spot in Estonia
PROSPECTS AND OPPORTUNITIES
The natural trend gains ground, aiding sales of BB/CC creams
Social media and innovative use of technology are changing the retail environment
Mass brands continue to lead the landscape across the early forecast period
CATEGORY DATA
Table 1 Sales of Colour Cosmetics by Category: Value 2018-2023
Table 2 Sales of Colour Cosmetics by Category: % Value Growth 2018-2023
Table 3 Sales of Colour Cosmetics by Premium vs Mass: % Value 2018-2023
Table 4 NBO Company Shares of Colour Cosmetics: % Value 2019-2023
Table 5 LBN Brand Shares of Colour Cosmetics: % Value 2020-2023
Table 6 LBN Brand Shares of Premium Colour Cosmetics: % Value 2020-2023
Table 7 Forecast Sales of Colour Cosmetics by Category: Value 2023-2028
Table 8 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2023-2028
Table 9 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2023-2028
BEAUTY AND PERSONAL CARE IN ESTONIA
EXECUTIVE SUMMARY
Beauty and personal care in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 10 Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2018-2023
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2018-2023
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2023
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028