Estonia Bath and Shower

Estonia Bath and Shower


In 2023, bath and shower in Estonia recorded solid double-digit retail value growth, while retail volume growth was positive in body wash/shower gel, hand sanitisers, intimate washes, intimate wipes and liquid soap.

Euromonitor International's Bath and Shower in Estonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Bar Soap, Bath Additives, Body Powder, Body Wash/Shower Gel, Hand Sanitisers, Intimate Hygiene, Liquid Soap.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Bath and Shower market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Bath and Shower in Estonia
Euromonitor International
April 2024
List Of Contents And Tables
BATH AND SHOWER IN ESTONIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Solid growth driven by price increases and the return to ongoing socialising
Intimate hygiene gains ground as awareness of product benefits rises
Local products are popular; however, Colgate-Palmolive maintains its lead
PROSPECTS AND OPPORTUNITIES
The low appeal for premium goods challenges growth potential
Solid growth potential for male-targeted bath and shower goods
Convenient and eco-friendly products showcase growing demand
CATEGORY DATA
Table 1 Sales of Bath and Shower by Category: Value 2018-2023
Table 2 Sales of Bath and Shower by Category: % Value Growth 2018-2023
Table 3 Sales of Bath and Shower by Premium vs Mass: % Value 2018-2023
Table 4 NBO Company Shares of Bath and Shower: % Value 2019-2023
Table 5 LBN Brand Shares of Bath and Shower: % Value 2020-2023
Table 6 LBN Brand Shares of Premium Bath and Shower: % Value 2020-2023
Table 7 Forecast Sales of Bath and Shower by Category: Value 2023-2028
Table 8 Forecast Sales of Bath and Shower by Category: % Value Growth 2023-2028
Table 9 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2023-2028
BEAUTY AND PERSONAL CARE IN ESTONIA
EXECUTIVE SUMMARY
Beauty and personal care in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 10 Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2018-2023
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2018-2023
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2023
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources

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