Estonia Bath and Shower
In 2023, bath and shower in Estonia recorded solid double-digit retail value growth, while retail volume growth was positive in body wash/shower gel, hand sanitisers, intimate washes, intimate wipes and liquid soap.
Euromonitor International's Bath and Shower in Estonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Bar Soap, Bath Additives, Body Powder, Body Wash/Shower Gel, Hand Sanitisers, Intimate Hygiene, Liquid Soap.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Bath and Shower market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Bath and Shower in Estonia
- Euromonitor International
- April 2024
- List Of Contents And Tables
- BATH AND SHOWER IN ESTONIA
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Solid growth driven by price increases and the return to ongoing socialising
- Intimate hygiene gains ground as awareness of product benefits rises
- Local products are popular; however, Colgate-Palmolive maintains its lead
- PROSPECTS AND OPPORTUNITIES
- The low appeal for premium goods challenges growth potential
- Solid growth potential for male-targeted bath and shower goods
- Convenient and eco-friendly products showcase growing demand
- CATEGORY DATA
- Table 1 Sales of Bath and Shower by Category: Value 2018-2023
- Table 2 Sales of Bath and Shower by Category: % Value Growth 2018-2023
- Table 3 Sales of Bath and Shower by Premium vs Mass: % Value 2018-2023
- Table 4 NBO Company Shares of Bath and Shower: % Value 2019-2023
- Table 5 LBN Brand Shares of Bath and Shower: % Value 2020-2023
- Table 6 LBN Brand Shares of Premium Bath and Shower: % Value 2020-2023
- Table 7 Forecast Sales of Bath and Shower by Category: Value 2023-2028
- Table 8 Forecast Sales of Bath and Shower by Category: % Value Growth 2023-2028
- Table 9 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2023-2028
- BEAUTY AND PERSONAL CARE IN ESTONIA
- EXECUTIVE SUMMARY
- Beauty and personal care in 2023: The big picture
- 2023 key trends
- Competitive landscape
- Retailing developments
- What next for beauty and personal care?
- MARKET DATA
- Table 10 Sales of Beauty and Personal Care by Category: Value 2018-2023
- Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
- Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023
- Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023
- Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023
- Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2018-2023
- Table 16 Distribution of Beauty and Personal Care by Format: % Value 2018-2023
- Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2023
- Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028
- Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
Research Assistance
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