In recent years, inflationary pressures have been a significant driver of unit price growth in energy drinks in New Zealand. Rising costs of essential raw materials and ingredients, such as sugar, caffeine, and natural flavours, have forced manufacturers to raise prices to maintain profit margins. These cost increases have been largely due to supply chain disruptions and fluctuations in global markets, which have left energy drink brands with little choice but to pass these costs onto consumers.
Euromonitor International's Energy Drinks in New Zealand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Reduced Sugar Energy Drinks, Regular Energy Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Energy Drinks market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Energy Drinks in New Zealand
Euromonitor International
November 2024
List Of Contents And Tables
ENERGY DRINKS IN NEW ZEALAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
Inflationary pressures ease, but unit price growth remains elevated
PRIME Energy secures local distributor
Cost-of-living pressures drive shift from foodservice to off-trade
PROSPECTS AND OPPORTUNITIES
Opportunities to target female and millennial consumers
Easing inflationary pressures expected to slow value sales growth
Opportunities for local players focused on sugar-free options
CATEGORY DATA
Table 1 Off-trade Sales of Energy Drinks: Volume 2019-2024
Table 2 Off-trade Sales of Energy Drinks: Value 2019-2024
Table 3 Off-trade Sales of Energy Drinks: % Volume Growth 2019-2024
Table 4 Off-trade Sales of Energy Drinks: % Value Growth 2019-2024
Table 5 NBO Company Shares of Off-trade Energy Drinks: % Volume 2020-2024
Table 6 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2021-2024
Table 7 NBO Company Shares of Off-trade Energy Drinks: % Value 2020-2024
Table 8 LBN Brand Shares of Off-trade Energy Drinks: % Value 2021-2024
Table 9 Forecast Off-trade Sales of Energy Drinks: Volume 2024-2029
Table 10 Forecast Off-trade Sales of Energy Drinks: Value 2024-2029
Table 11 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2024-2029
Table 12 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2024-2029
SOFT DRINKS IN NEW ZEALAND
EXECUTIVE SUMMARY
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
MARKET DATA
Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2024
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2024
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2024
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2024
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2019-2024
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024
Table 25 Sales of Soft Drinks by Total Fountain On-trade: Volume 2019-2024
Table 26 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2019-2024
Table 27 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2020-2024
Table 28 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2021-2024
Table 29 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2020-2024