Energy Drinks in Turkey

Energy Drinks in Turkey

In 2024, energy drinks continued to witness dynamic volume and current value growth in Turkey. Consumers are enticed by the appeal of energy drinks with Red Bull performing well year on year. Budget-friendly local energy drinks brands are also present but lost some ground in 2024. Coca-Cola Içecek’s strategic focus on its Monster Energy brand, alongside the acquisition of the Predator brand, has played a significant role in boosting overall volume sales in recent years.

Euromonitor International's Energy Drinks in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Reduced Sugar Energy Drinks, Regular Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Energy Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.