Energy Drinks in Nigeria
The year 2023 witnessed a wave of new launches in energy drinks. Cway Food & Beverages Co Nig introduced Boxi Energy Drink, positioned as a health-conscious energy beverage, devoid of caffeine and other potentially unhealthy stimulants. Available in a 400ml PET bottle, it has found shelf space in various retail outlets. Other entrants include Reaktor energy drink (500ml PET bottle) by Planet Bottling Company in 2023, Zagg energy drink by Nigerian Breweries Plc (offered in a 330ml metal can and a...
Euromonitor International's Energy Drinks in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Reduced Sugar Energy Drinks, Regular Energy Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Energy Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Energy Drinks in Nigeria
- Euromonitor International
- December 2023
- List Of Contents And Tables
- ENERGY DRINKS IN NIGERIA
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Innovations shaping energy drinks
- Lucozade’s domination and health appeal
- Boxi’s disruptive entry into the energy drinks landscape
- PROSPECTS AND OPPORTUNITIES
- Rise of 'natural' energy drinks in Nigeria
- Evolving strategies and innovations in energy drink marketing
- Energy drinks in urban nightlife and alcoholic mixology
- CATEGORY DATA
- Table 1 Off-trade Sales of Energy Drinks: Volume 2018-2023
- Table 2 Off-trade Sales of Energy Drinks: Value 2018-2023
- Table 3 Off-trade Sales of Energy Drinks: % Volume Growth 2018-2023
- Table 4 Off-trade Sales of Energy Drinks: % Value Growth 2018-2023
- Table 5 NBO Company Shares of Off-trade Energy Drinks: % Volume 2019-2023
- Table 6 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2020-2023
- Table 7 NBO Company Shares of Off-trade Energy Drinks: % Value 2019-2023
- Table 8 LBN Brand Shares of Off-trade Energy Drinks: % Value 2020-2023
- Table 9 Forecast Off-trade Sales of Energy Drinks: Volume 2023-2028
- Table 10 Forecast Off-trade Sales of Energy Drinks: Value 2023-2028
- Table 11 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2023-2028
- Table 12 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2023-2028
- SOFT DRINKS IN NIGERIA
- EXECUTIVE SUMMARY
- Soft drinks in 2023: The big picture
- 2023 key trends
- Competitive landscape
- Retailing developments
- Foodservice vs retail split
- What next for soft drinks?
- MARKET DATA
- Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
- Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
- Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
- Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
- Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2022
- Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2022
- Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2022
- Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2022
- Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
- Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
- Table 23 Off-trade Sales of Soft Drinks by Category: Value 2018-2023
- Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
- Table 25 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2023
- Table 26 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2023
- Table 27 NBO Company Shares of Off-trade Soft Drinks: % Value 2019-2023
- Table 28 LBN Brand Shares of Off-trade Soft Drinks: % Value 2020-2023
- Table 29 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2018-2023
- Table 30 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2023
- Table 31 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2023-2028
- Table 32 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2023-2028
- Table 33 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2023-2028
- Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2023-2028
- Table 35 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2023-2028
- Table 36 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2023-2028
- Table 37 Forecast Off-trade Sales of Soft Drinks by Category: Value 2023-2028
- Table 38 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2023-2028
- APPENDIX
- Fountain sales in Nigeria
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
Research Assistance
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