Energy Drinks in Italy

Energy Drinks in Italy

Energy drinks remained the most dynamic category in soft drinks in 2024, continuing on from the strong performances seen in the previous three years of the review period. Indeed, the energy boosting claim remained very relevant in Italy with it featuring not only in soft drinks but also in packaged food and other areas of the market, such as vitamins and dietary supplements. With the pandemic over and consumers returning to busier lifestyles some consumers turned to energy drinks to give them a...

Euromonitor International's Energy Drinks in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Reduced Sugar Energy Drinks, Regular Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Energy Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.