Energy Drinks in Australia

Energy Drinks in Australia

Demand for energy drinks in Australia continues to rise in 2024, driven by increasing health-consciousness, especially among younger consumers seeking functional, reduced sugar options, and natural ingredients that support active, balanced lifestyles. Generation Z and millennials, who balance busy schedules, prefer energy drinks that are convenient, while fitness-focused consumers increasingly view them as effective pre- and post-workout supplements and alternatives to sports drinks, fuelling de...

Euromonitor International's Energy Drinks in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Reduced Sugar Energy Drinks, Regular Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Energy Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.