Direct selling in Egypt has been transformed into a social commerce platform through evolving market dynamics, a significant reliance on social media platforms for news and trends and changing shopping behaviours. This shift is informed by the convenience and direct consumer access facilitated by social platforms, alongside a capability to provide visualised marketing and product advertising. Payment tools like Instapay support the development and growth of direct selling on social media platfor...
Euromonitor International's Direct Selling in Egypt report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.
Product coverage: Appliances and Electronics Direct Selling, Drinks and Tobacco Direct Selling, Fashion Direct Selling, Foods Direct Selling, Health and Beauty Direct Selling, Home Products Direct Selling, Other Products Direct Selling.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?? * Get a detailed picture of the Direct Selling market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Direct Selling in Egypt
Euromonitor International
August 2024
List Of Contents And Tables
DIRECT SELLING IN EGYPT
KEY DATA FINDINGS
2023 DEVELOPMENTS
Social commerce sales continue to transform direct selling in Egypt
Avon overtakes Oriflame to lead direct selling in 2023
New brands make their way into direct selling
PROSPECTS AND OPPORTUNITIES
Female engagement to stimulate direct selling in Egypt
Local brands make their way through an omnichannel approach
Players to look for space in less developed areas of direct selling
CHANNEL DATA
Table 1 Direct Selling by Product: Value 2018-2023
Table 2 Direct Selling by Product: % Value Growth 2018-2023
Table 3 Direct Selling GBO Company Shares: % Value 2019-2023
Table 4 Direct Selling GBN Brand Shares: % Value 2020-2023
Table 5 Direct Selling Forecasts by Product: Value 2023-2028
Table 6 Direct Selling Forecasts by Product: % Value Growth 2023-2028
RETAIL IN EGYPT
EXECUTIVE SUMMARY
Retail in 2023: The big picture
Shift to local and regional brands amid political and economic developments
E-commerce continues to see development and growth
What next for retail?
OPERATING ENVIRONMENT
Informal retail
Opening hours for physical retail
Summary 1 Standard Opening Hours by Channel Type 2023
Seasonality
Holy Month of Ramadan
Eid al-Adha and Eid al-Fitr
Christmas Break
Back-to-school
Mother’s Day
Valentine’s Day
Black Friday
MARKET DATA
Table 7 Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2018-2023
Table 8 Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2018-2023
Table 9 Sales in Retail Offline by Channel: Value 2018-2023
Table 10 Sales in Retail Offline by Channel: % Value Growth 2018-2023
Table 11 Retail Offline Outlets by Channel: Units 2018-2023
Table 12 Retail Offline Outlets by Channel: % Unit Growth 2018-2023
Table 13 Sales in Retail E-Commerce by Product: Value 2018-2023
Table 14 Sales in Retail E-Commerce by Product: % Value Growth 2018-2023
Table 15 Grocery Retailers: Value Sales, Outlets and Selling Space 2018-2023
Table 16 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 17 Sales in Grocery Retailers by Channel: Value 2018-2023
Table 18 Sales in Grocery Retailers by Channel: % Value Growth 2018-2023
Table 19 Grocery Retailers Outlets by Channel: Units 2018-2023
Table 20 Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
Table 21 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2018-2023
Table 22 Non-Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 23 Sales in Non-Grocery Retailers by Channel: Value 2018-2023
Table 24 Sales in Non-Grocery Retailers by Channel: % Value Growth 2018-2023
Table 25 Non-Grocery Retailers Outlets by Channel: Units 2018-2023
Table 26 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
Table 27 Retail GBO Company Shares: % Value 2019-2023
Table 28 Retail GBN Brand Shares: % Value 2020-2023
Table 29 Retail Offline GBO Company Shares: % Value 2019-2023
Table 30 Retail Offline GBN Brand Shares: % Value 2020-2023