Economies and Consumers in 2025

Economies and Consumers in 2025


In 2025, global economies and consumers will be shaped by geopolitics, potential US policy disruptions and demographic shifts. Businesses will face both challenges and opportunities arising from sluggish economic and income growth, increasing trade protectionism and tariff risks, regulatory pressure, consumer cautiousness and the growing influence of the 65+ age group.

Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on Euromonitor International’s vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow

Product coverage: <|Products|>
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report
• Identify factors driving change now and in the future
• Understand motivation
• Forward-looking outlook
• Briefings and presentation should provoke lively discussion at senior level
• Take a step back from micro trends
• Get up to date estimates and comment


Executive summary
Introduction
Sluggish economic growth
Trump’s economic policy
Cautious consumer spending
Rising power of mature consumers
growing regulatory pressure
Conclusion

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