Drinking milk products in Sweden witness relative stability in 2023. Nonetheless, cow's milk consumption continues to drop as plant-based milks, new launches, and strong marketing allure consumers away. In addition, Swedes are often eating out, diminishing the need for cow's milk as a meal beverage. In order to stay competitive against the ethical appeal of plant-based milk, new eco-friendly cow's milk products are being launched
Euromonitor International's Drinking Milk Products in Sweden report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2027, clearly indicating how the market is expected to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Drinking Milk Products market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop
Drinking Milk Products in Sweden
Euromonitor International
September 2023
List Of Contents And Tables
DRINKING MILK PRODUCTS IN SWEDEN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Cow's milk suffers competition from plant-based milk, which is rising in popularity
Players launch value and family-sized packaging to aid consumers with reduced budgets
Launches focus on lactose-free offerings, with reduced sugar and fat
PROSPECTS AND OPPORTUNITIES
Domestic origin and farmers' stories feature in communications to boost sales
Private label becomes increasingly sophisticated to compete with branded goods
Little change in the competitive landscape, but organic milk sees a growing presence
CATEGORY DATA
Table 1 Sales of Drinking Milk Products by Category: Volume 2018-2023
Table 2 Sales of Drinking Milk Products by Category: Value 2018-2023
Table 3 Sales of Drinking Milk Products by Category: % Volume Growth 2018-2023
Table 4 Sales of Drinking Milk Products by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Drinking Milk Products: % Value 2019-2023
Table 6 LBN Brand Shares of Drinking Milk Products: % Value 2020-2023
Table 7 Distribution of Drinking Milk Products by Format: % Value 2018-2023
Table 8 Forecast Sales of Drinking Milk Products Products by Category: Volume 2023-2028
Table 9 Forecast Sales of Drinking Milk Products Products by Category: Value 2023-2028
Table 10 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2023-2028
Table 11 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2023-2028
DAIRY PRODUCTS AND ALTERNATIVES IN SWEDEN
EXECUTIVE SUMMARY
Dairy products and alternatives in 2023: The big picture
Key trends in 2023
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
MARKET DATA
Table 12 Sales of Dairy Products and Alternatives by Category: Value 2018-2023
Table 13 Sales of Dairy Products and Alternatives by Category: % Value Growth 2018-2023
Table 14 NBO Company Shares of Dairy Products and Alternatives: % Value 2019-2023
Table 15 LBN Brand Shares of Dairy Products and Alternatives: % Value 2020-2023
Table 16 Penetration of Private Label by Category: % Value 2018-2023
Table 17 Distribution of Dairy Products and Alternatives by Format: % Value 2018-2023
Table 18 Forecast Sales of Dairy Products and Alternatives by Category: Value 2023-2028
Table 19 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2023-2028