Drinking Milk Products in Kenya

Drinking Milk Products in Kenya


Drinking milk is expected to register double-digit current value growth, but minimal volume growth. Price rises have been significant, largely due to low milk production caused by drought conditions. In addition, a near ban on imports from Uganda has also pushed prices up. There are several reasons for the reduction in imports. The Kenyan government is looking to reduce imports in order to protect the local industry. However, this move is also seen as a battle between the regime of President Wil...

Euromonitor International's Drinking Milk Products in Kenya report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2027, clearly indicating how the market is expected to change.

Product coverage: Flavoured Milk Drinks, Milk, Powder Milk.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Drinking Milk Products market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop


Drinking Milk Products in Kenya
Euromonitor International
September 2023
List Of Contents And Tables
DRINKING MILK PRODUCTS IN KENYA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Minimal volume growth, as inflation still bites
Milk ATMs affordable option for consumers
Fresh milk continues to account for most volume sales
PROSPECTS AND OPPORTUNITIES
Government committed to developing domestic dairy sector
Hygiene concerns over milk ATMs could see boost for pasteurised milk
Government push drinking milk as a key source of nutrition
CATEGORY DATA
Table 1 Sales of Drinking Milk Products by Category: Volume 2018-2023
Table 2 Sales of Drinking Milk Products by Category: Value 2018-2023
Table 3 Sales of Drinking Milk Products by Category: % Volume Growth 2018-2023
Table 4 Sales of Drinking Milk Products by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Drinking Milk Products: % Value 2019-2023
Table 6 LBN Brand Shares of Drinking Milk Products: % Value 2020-2023
Table 7 Distribution of Drinking Milk Products by Format: % Value 2018-2023
Table 8 Forecast Sales of Drinking Milk Products Products by Category: Volume 2023-2028
Table 9 Forecast Sales of Drinking Milk Products Products by Category: Value 2023-2028
Table 10 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2023-2028
Table 11 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2023-2028
DAIRY PRODUCTS AND ALTERNATIVES IN KENYA
EXECUTIVE SUMMARY
Dairy products and alternatives in 2023: The big picture
Key trends in 2023
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
MARKET DATA
Table 12 Sales of Dairy Products and Alternatives by Category: Value 2018-2023
Table 13 Sales of Dairy Products and Alternatives by Category: % Value Growth 2018-2023
Table 14 NBO Company Shares of Dairy Products and Alternatives: % Value 2019-2023
Table 15 LBN Brand Shares of Dairy Products and Alternatives: % Value 2020-2023
Table 16 Distribution of Dairy Products and Alternatives by Format: % Value 2018-2023
Table 17 Forecast Sales of Dairy Products and Alternatives by Category: Value 2023-2028
Table 18 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources

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