2022 was a challenging year for milk production due to high price points. In particular, fodder got much more expensive, and livestock farmers could not feed their animals, leading to a higher proportion of being slaughtered. As a result, the number of herds and livestock decreased significantly in 2022, cow and goat milk production fell, and prices from producers were higher, leading to increasing price points in supermarkets.
Euromonitor International's Drinking Milk Products in Greece report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2027, clearly indicating how the market is expected to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Drinking Milk Products market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop
Drinking Milk Products in Greece
Euromonitor International
September 2023
List Of Contents And Tables
DRINKING MILK PRODUCTS IN GREECE
KEY DATA FINDINGS
2023 DEVELOPMENTS
Current retail volume sales suffer due to higher prices points, as value sales rise
Organic goat’s milk is popular for infants due to its similarities to human breast milk
Innovation in chocolate milk drinks focuses on healthier variants and protein enrichment
PROSPECTS AND OPPORTUNITIES
Goats milk will continue to be popular despite higher price points
AGNO milk hits the shelves, set to perform well on the landscape
Demand for longer life products and organic, free-from options shapes innovation.
CATEGORY DATA
Table 1 Sales of Drinking Milk Products by Category: Volume 2018-2023
Table 2 Sales of Drinking Milk Products by Category: Value 2018-2023
Table 3 Sales of Drinking Milk Products by Category: % Volume Growth 2018-2023
Table 4 Sales of Drinking Milk Products by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Drinking Milk Products: % Value 2019-2023
Table 6 LBN Brand Shares of Drinking Milk Products: % Value 2020-2023
Table 7 Distribution of Drinking Milk Products by Format: % Value 2018-2023
Table 8 Forecast Sales of Drinking Milk Products Products by Category: Volume 2023-2028
Table 9 Forecast Sales of Drinking Milk Products Products by Category: Value 2023-2028
Table 10 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2023-2028
Table 11 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2023-2028
DAIRY PRODUCTS AND ALTERNATIVES IN GREECE
EXECUTIVE SUMMARY
Dairy products and alternatives in 2023: The big picture
Key trends in 2023
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
MARKET DATA
Table 12 Sales of Dairy Products and Alternatives by Category: Value 2018-2023
Table 13 Sales of Dairy Products and Alternatives by Category: % Value Growth 2018-2023
Table 14 NBO Company Shares of Dairy Products and Alternatives: % Value 2019-2023
Table 15 LBN Brand Shares of Dairy Products and Alternatives: % Value 2020-2023
Table 16 Penetration of Private Label by Category: % Value 2018-2023
Table 17 Distribution of Dairy Products and Alternatives by Format: % Value 2018-2023
Table 18 Forecast Sales of Dairy Products and Alternatives by Category: Value 2023-2028
Table 19 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2023-2028