Dog Food in Ireland
Major brand owners have continued to launch marketing campaigns which underline importance of dogs in the lives of Irish people. Campaigns such as these were launched during 2020 and 2021 and as they proved successful they are continuing to be used in 2022. For example, the How You Care campaign from Mackle Petfoods for its Naturo Natural Pet food range underlines the natural bond held between an owner and their dog, while also stressing that its products use 100% natural ingredients.
Euromonitor International's Dog Food in Ireland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Dog Treats and Mixers, Dry Dog Food, Wet Dog Food.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report??
* Get a detailed picture of the Dog Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Dog Food in Ireland
- Euromonitor International
- June 2022
- List Of Contents And Tables
- DOG FOOD IN IRELAND
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- Brands using marketing activities to build a stronger bond between dogs and their owners
- Insects attract attention as a new protein source for dog food
- Dog food continues to benefit from premiumisation
- PROSPECTS AND OPPORTUNITIES
- Polarisation expected as economic pressures and pet humanisation influence purchasing decisions
- Small pet shops expected to benefit from post-pandemic shopping behaviour and expert knowledge
- Dog food manufacturers expected to remain focused on evolution over revolution
- CATEGORY INDICATORS
- Table 1 Dog Owning Households: % Analysis 2017-2022
- Table 2 Dog Population 2017-2022
- Table 3 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2017-2022
- CATEGORY DATA
- Summary 1 Dog Food by Price Band 2022
- Table 4 Sales of Dog Food by Category: Volume 2017-2022
- Table 5 Sales of Dog Food by Category: Value 2017-2022
- Table 6 Sales of Dog Food by Category: % Volume Growth 2017-2022
- Table 7 Sales of Dog Food by Category: % Value Growth 2017-2022
- Table 8 Sales of Dry Dog Food by Life-Cycle: % Value 2017-2022
- Table 9 Sales of Wet Dog Food by Life-Cycle: % Value 2017-2022
- Table 10 NBO Company Shares of Dog Food: % Value 2017-2021
- Table 11 LBN Brand Shares of Dog Food: % Value 2018-2021
- Table 12 LBN Brand Shares of Dog Treats and Mixers: % Value 2018-2021
- Table 13 Distribution of Dog Food by Format: % Value 2017-2022
- Table 14 Forecast Sales of Dog Food by Category: Volume 2022-2027
- Table 15 Forecast Sales of Dog Food by Category: Value 2022-2027
- Table 16 Forecast Sales of Dog Food by Category: % Volume Growth 2022-2027
- Table 17 Forecast Sales of Dog Food by Category: % Value Growth 2022-2027
- PET CARE IN IRELAND
- EXECUTIVE SUMMARY
- Pet care in 2022: The big picture
- 2022 key trends
- Competitive landscape
- Retailing developments
- What next for pet care?
- MARKET INDICATORS
- Table 18 Pet Populations 2017-2022
- MARKET DATA
- Table 19 Sales of Pet Food by Category: Volume 2017-2022
- Table 20 Sales of Pet Care by Category: Value 2017-2022
- Table 21 Sales of Pet Food by Category: % Volume Growth 2017-2022
- Table 22 Sales of Pet Care by Category: % Value Growth 2017-2022
- Table 23 NBO Company Shares of Pet Food: % Value 2017-2021
- Table 24 LBN Brand Shares of Pet Food: % Value 2018-2021
- Table 25 NBO Company Shares of Dog and Cat Food: % Value 2017-2021
- Table 26 LBN Brand Shares of Dog and Cat Food: % Value 2018-2021
- Table 27 Penetration of Private Label in Pet Care by Category: % Value 2017-2022
- Table 28 Distribution of Pet Care by Format: % Value 2017-2022
- Table 29 Distribution of Pet Care by Format and Category: % Value 2022
- Table 30 Distribution of Dog and Cat Food by Format: % Value 2017-2022
- Table 31 Distribution of Dog and Cat Food by Format and Category: % Value 2022
- Table 32 Forecast Sales of Pet Food by Category: Volume 2022-2027
- Table 33 Forecast Sales of Pet Care by Category: Value 2022-2027
- Table 34 Forecast Sales of Pet Food by Category: % Volume Growth 2022-2027
- Table 35 Forecast Sales of Pet Care by Category: % Value Growth 2022-2027
- DISCLAIMER
- SOURCES
- Summary 2 Research Sources
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