Despite the threat of COVID-19 fading in 2023, dishwashing products integrating antibacterial features have continued gaining momentum among local consumers. More brands have incorporated the feature clearly on packaging while launching new fragrances and formats. For instance, over the review period, CuCute launched an antibacterial formula, offering grapefruit and green tea scents. Meanwhile, Lion launched antibacterial products with new aromas in 2022, with Magica available in lemon, orange,...
Euromonitor International's Dishwashing in Taiwan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Automatic Dishwashing, Hand Dishwashing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?? * Get a detailed picture of the Dishwashing market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Dishwashing in Taiwan
Euromonitor International
February 2024
List Of Contents And Tables
DISHWASHING IN TAIWAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Antibacterial features drive sales, while players focus on innovations
The need for convenience drives a rising interest in automatic dishwashing tablets
Interest in heating and sterilisation drives growth in automatic dishwashing
PROSPECTS AND OPPORTUNITIES
Antibacterial features and natural ingredients shape product innovation
International players continue losing share as consumers reach for local offerings
E-commerce drives stronger growth as retailers invest in their digital presence
CATEGORY INDICATORS
Table 1 Household Possession of Dishwashers 2017-2022
CATEGORY DATA
Table 2 Sales of Dishwashing by Category: Value 2018-2023
Table 3 Sales of Dishwashing by Category: % Value Growth 2018-2023
Table 4 NBO Company Shares of Dishwashing: % Value 2019-2023
Table 5 LBN Brand Shares of Dishwashing: % Value 2020-2023
Table 6 Forecast Sales of Dishwashing by Category: Value 2023-2028
Table 7 Forecast Sales of Dishwashing by Category: % Value Growth 2023-2028
HOME CARE IN TAIWAN
EXECUTIVE SUMMARY
Home care in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 8 Households 2018-2023
MARKET DATA
Table 9 Sales of Home Care by Category: Value 2018-2023
Table 10 Sales of Home Care by Category: % Value Growth 2018-2023
Table 11 NBO Company Shares of Home Care: % Value 2019-2023
Table 12 LBN Brand Shares of Home Care: % Value 2020-2023
Table 13 Penetration of Private Label in Home Care by Category: % Value 2018-2023
Table 14 Distribution of Home Care by Format: % Value 2018-2023
Table 15 Distribution of Home Care by Format and Category: % Value 2023
Table 16 Forecast Sales of Home Care by Category: Value 2023-2028
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2023-2028