Overall demand for dishwashing in South Africa continued to rise in 2023, supported by both automatic dishwashing and the dominant hand washing format. The number of dishwashers owned pre-pandemic when compared to after the lockdowns in South Africa increased among the affluent demographic. This supported the ongoing dominance of Reckitt Benckiser’s Finish in automatic dishwashing, despite some consumers switching to more affordable choices. Finish's popularity is also supported by its loyalty p...
Euromonitor International's Dishwashing in South Africa market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Automatic Dishwashing, Hand Dishwashing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Dishwashing market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Dishwashing in South Africa
Euromonitor International
March 2024
List Of Contents And Tables
DISHWASHING IN SOUTH AFRICA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Electricity tariffs and scheduled power outages slow automatic dishwashing growth
New market entrants and private label attempt to compete with larger brands
Private label gains further share in hand dishwashing amid inflationary pressures
PROSPECTS AND OPPORTUNITIES
Despite strong growth of Maq Dishwashing Liquid, Sunlight's diversity will ensure it remains category leader
Private label and Finish to further benefit from loyalty programmes
Limited use of dishwashers due to power outages set to stabilise over forecast period
CATEGORY INDICATORS
Table 1 Household Possession of Dishwashers 2017-2022
CATEGORY DATA
Table 2 Sales of Dishwashing by Category: Value 2018-2023
Table 3 Sales of Dishwashing by Category: % Value Growth 2018-2023
Table 4 NBO Company Shares of Dishwashing: % Value 2019-2023
Table 5 LBN Brand Shares of Dishwashing: % Value 2020-2023
Table 6 Forecast Sales of Dishwashing by Category: Value 2023-2028
Table 7 Forecast Sales of Dishwashing by Category: % Value Growth 2023-2028
HOME CARE IN SOUTH AFRICA
EXECUTIVE SUMMARY
Home care in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 8 Households 2018-2023
MARKET DATA
Table 9 Sales of Home Care by Category: Value 2018-2023
Table 10 Sales of Home Care by Category: % Value Growth 2018-2023
Table 11 NBO Company Shares of Home Care: % Value 2019-2023
Table 12 LBN Brand Shares of Home Care: % Value 2020-2023
Table 13 Penetration of Private Label in Home Care by Category: % Value 2018-2023
Table 14 Distribution of Home Care by Format: % Value 2018-2023
Table 15 Distribution of Home Care by Format and Category: % Value 2023
Table 16 Forecast Sales of Home Care by Category: Value 2023-2028
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2023-2028