Dishwashing in Romania

Dishwashing saw current value growth in Romania in 2024. The category registered soaring unit price increases in 2023, but the trend slowed down in 2024. The evolution was both a result of rising costs for raw materials and energy and a waterbed effect of price capping on some food products. In this context, numerous consumers turned to less expensive products. Private labels registered healthy growth, being perceived as a budget friendly alternative to the key dishwashing brands. In addition, c...

Euromonitor International's Dishwashing in Romania market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Automatic Dishwashing, Hand Dishwashing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Dishwashing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Dishwashing in Romania
Euromonitor International
February 2025
List Of Contents And Tables
DISHWASHING IN ROMANIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Strong unit price increases for dishwashing
Discounting reigns supreme
Marketing efforts pay off
PROSPECTS AND OPPORTUNITIES
Implications of health and wellness trends
Good prospects for automatic dishwashing
Towards a sustainable approach
CATEGORY INDICATORS
Table 1 Household Possession of Dishwashers 2019-2024
CATEGORY DATA
Table 2 Sales of Dishwashing by Category: Value 2019-2024
Table 3 Sales of Dishwashing by Category: % Value Growth 2019-2024
Table 4 NBO Company Shares of Dishwashing: % Value 2020-2024
Table 5 LBN Brand Shares of Dishwashing: % Value 2021-2024
Table 6 Forecast Sales of Dishwashing by Category: Value 2024-2029
Table 7 Forecast Sales of Dishwashing by Category: % Value Growth 2024-2029
HOME CARE IN ROMANIA
EXECUTIVE SUMMARY
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 8 Households 2019-2024
MARKET DATA
Table 9 Sales of Home Care by Category: Value 2019-2024
Table 10 Sales of Home Care by Category: % Value Growth 2019-2024
Table 11 NBO Company Shares of Home Care: % Value 2020-2024
Table 12 LBN Brand Shares of Home Care: % Value 2021-2024
Table 13 Penetration of Private Label in Home Care by Category: % Value 2019-2024
Table 14 Distribution of Home Care by Format: % Value 2019-2024
Table 15 Distribution of Home Care by Format and Category: % Value 2024
Table 16 Forecast Sales of Home Care by Category: Value 2024-2029
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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