Dishwashing in Kazakhstan

Within Kazakhstan’s dishwashing category, the hand dishwashing segment saw moderate growth in terms of both value and volume sales in 2024. Hand dishwashing continued to account for a greater proportion of sales, with the penetration of dishwashers remaining quite low in the country. Growth within hand dishwashing was largely influenced by the prevailing economic uncertainty in the country, which has led consumers to prioritise more budget-friendly options. As a result, there has been an increas...

Euromonitor International's Dishwashing in Kazakhstan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Automatic Dishwashing, Hand Dishwashing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Dishwashing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Dishwashing in Kazakhstan
Euromonitor International
February 2025
List Of Contents And Tables
DISHWASHING IN KAZAKHSTAN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Low-cost products gain greater ground in 2024
Local brands expand across hand dishwashing, while Fairy continues to lead
Automatic dishwashing enjoys active development
PROSPECTS AND OPPORTUNITIES
E-commerce expansion to drive further growth for dishwashing
Health and eco-friendly trends will gather pace during the forecast period, as consumers shift towards smaller formats in automatic dishwashing
Fairy will retain its leadership over hand dishwashing, with intensified competition anticipated for automatic dishwashing
CATEGORY INDICATORS
Table 1 Household Possession of Dishwashers 2019-2024
CATEGORY DATA
Table 2 Sales of Dishwashing by Category: Value 2019-2024
Table 3 Sales of Dishwashing by Category: % Value Growth 2019-2024
Table 4 NBO Company Shares of Dishwashing: % Value 2020-2024
Table 5 LBN Brand Shares of Dishwashing: % Value 2021-2024
Table 6 Forecast Sales of Dishwashing by Category: Value 2024-2029
Table 7 Forecast Sales of Dishwashing by Category: % Value Growth 2024-2029
HOME CARE IN KAZAKHSTAN
EXECUTIVE SUMMARY
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 8 Households 2019-2024
MARKET DATA
Table 9 Sales of Home Care by Category: Value 2019-2024
Table 10 Sales of Home Care by Category: % Value Growth 2019-2024
Table 11 NBO Company Shares of Home Care: % Value 2020-2024
Table 12 LBN Brand Shares of Home Care: % Value 2021-2024
Table 13 Penetration of Private Label in Home Care by Category: % Value 2019-2024
Table 14 Distribution of Home Care by Format: % Value 2019-2024
Table 15 Distribution of Home Care by Format and Category: % Value 2024
Table 16 Forecast Sales of Home Care by Category: Value 2024-2029
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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