Viva discounters have become popular in the United Arab Emirates due to their affordability, quality products, exclusive offerings, and convenient locations, catering for a wide range of consumers looking for budget-friendly shopping options. Viva's business model is based on bulk buying at cost, direct from the manufacturer, which allows it to offer lower prices to customers. This approach has proven successful in attracting consumers seeking affordable grocery options. Viva's “Special Buy” dea...
Euromonitor International's Discounters in United Arab Emirates report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Discounters market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Discounters in the United Arab Emirates
Euromonitor International
February 2024
List Of Contents And Tables
DISCOUNTERS IN THE UNITED ARAB EMIRATES
KEY DATA FINDINGS
2023 DEVELOPMENTS
Viva remains in the spotlight as the only discounter in the local market
Rapid penetration in residential areas through smaller formats is winning strategy
Viva remains competitive in higher cost-of-living environment
PROSPECTS AND OPPORTUNITIES
Positive outlook for discounters in the United Arab Emirates, with room for new players
Discounters set to see greater appeal as value hacking becomes key trend in 2024
Private label may emerge as a key strategy among grocery retailers but brand value will matter
CHANNEL DATA
Table 1 Discounters: Value Sales, Outlets and Selling Space 2018-2023
Table 2 Discounters: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 3 Discounters GBO Company Shares: % Value 2019-2023
Table 4 Discounters GBN Brand Shares: % Value 2020-2023