Discounters in Peru

The discounter retail channel experienced the highest growth in Peru in 2024, driven by an aggressive expansion strategy and strong consumer receptivity. The category leader, Mass, has been at the forefront of this growth, continuing its rapid store-opening strategy across both Lima and provincial areas. By situating new stores in residential urban zones, close to people’s homes, and in high-traffic neighbourhood areas, Mass has successfully increased accessibility and visibility. This strategy...

Euromonitor International's Discounters in Peru report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Discounters market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.