Discounters emerged as the most dynamic channel in retailing in 2024, with strong double-digit growth driven by inflationary pressure and currency depreciation. Soaring food prices made consumers more price sensitive and increased demand for affordable options, allowing discounters to position themselves as attractive alternatives to traditional and modern retail. By expanding private label offerings that are locally sourced, discounters minimised reliance on costly imports and appealed to budge...
Euromonitor International's Discounters in Nigeria report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Discounters market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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