The leading chained players in discounters have been eyeing potential expansion opportunities in the wake of the COVID-19 pandemic, as the improved situation has made it easier for them to justify greater investment in outlet growth. Players have been drawn to the perceived strong growth potential for outlets located in lower-income neighbourhoods in rural and semirural areas. These locations are considered good places to target the core consumer base for discounters in a response to growing dem...
Euromonitor International's Discounters in Malaysia report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Discounters market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Discounters in Malaysia
Euromonitor International
February 2024
List Of Contents And Tables
DISCOUNTERS IN MALAYSIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Discounter stores see slowed growth in face of attractive alternatives
Growth hindered by lack of government support
Partnership deal called off, while KPF Trading maintains leadership with D’mart
PROSPECTS AND OPPORTUNITIES
Government loses interest in introducing more super-saver discount formats
Discounters need to bolster value proposition to stay competitive
Expansion opportunities may lie in rural and suburban areas
CHANNEL DATA
Table 1 Discounters: Value Sales, Outlets and Selling Space 2018-2023
Table 2 Discounters: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 3 Discounters GBO Company Shares: % Value 2019-2023
Table 4 Discounters GBN Brand Shares: % Value 2020-2023