In a macroeconomic environment marked by stagnation and low consumer confidence, in combination with historically high inflation rates, especially for food and drinks, discounters in Germany significantly outperformed all other grocery channels in 2023 with high single-digit growth. This performance was supported by the channel’s competitively-priced private label assortment.
Euromonitor International's Discounters in Germany report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Discounters market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Discounters in Germany
Euromonitor International
April 2024
List Of Contents And Tables
DISCOUNTERS IN GERMANY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Strong growth for discounters in 2023 due to high inflation and economic stagnation
Focus on premium private label, including organic variants and vegetarian options
Aldi and Lidl retain dominance despite solid performance from rivals
PROSPECTS AND OPPORTUNITIES
Modest growth prospects due to maturity may prompt shift towards smaller stores
Discounters’ private label offer focuses on premium and ethical attributes
E-commerce strategies expected to focus on non-grocery products
CHANNEL DATA
Table 1 Discounters: Value Sales, Outlets and Selling Space 2018-2023
Table 2 Discounters: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 3 Discounters GBO Company Shares: % Value 2019-2023
Table 4 Discounters GBN Brand Shares: % Value 2020-2023