Discounters in China

Discounters in China

Robust growth momentum was seen for discounters in China in 2023, with increases in both current value terms and in outlet numbers. This was driven by increasing economic uncertainty in the country, which led more Chinese consumers to seek products which offer better value for money. However, whilst price remained the most important factor driving growth, Chinese consumers still value product quality and value for money. Some consumers are also attracted by high penetration of generic brands, wh...

Euromonitor International's Discounters in China report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Discounters market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.