Discounters in Bulgaria

The discounter channel in Bulgaria continued its strong upward trajectory in 2024, steadily drawing grocery sales away from traditional supermarket and hypermarket formats. The enduring appeal of value-for-money shopping remains the key driver of this growth, as discounters consistently offer permanently low prices that attract a loyal and expanding customer base. The economic situation in Bulgaria showed some improvement in 2024, but price sensitivity among consumers remains high, reinforcing t...

Euromonitor International's Discounters in Bulgaria report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Discounters market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.