After several years of decline, discounters returned to low growth in current value terms in Brazil in 2023. However, outlet numbers continued to fall, and the channel has not been performing well compared with other grocery retail channels. The discounters model has failed to appeal to the country’s vast middle-class, a consumer base that is crucial for success in any retail channel. For instance, the Dia % chain closed several stores in recent years. In 2020, activities in the state of Rio Gra...
Euromonitor International's Discounters in Brazil report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Discounters market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Discounters in Brazil
Euromonitor International
March 2024
List Of Contents And Tables
DISCOUNTERS IN BRAZIL
KEY DATA FINDINGS
2023 DEVELOPMENTS
Restructuring of Dia %, including reducing franchises and closing loss-making stores
Todo Dia also reduces its number of stores, but maintains a presence in the Northeast and South regions
PROSPECTS AND OPPORTUNITIES
The strength of private label within discounters likely to ensure some growth
The Spanish player Dia plans to sell its operations in Brazil
CHANNEL DATA
Table 1 Discounters: Value Sales, Outlets and Selling Space 2018-2023
Table 2 Discounters: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 3 Discounters GBO Company Shares: % Value 2019-2023
Table 4 Discounters GBN Brand Shares: % Value 2020-2023