Just like grocery retailers as a whole, discounters saw strong growth in value sales in 2023, although this was almost entirely price-driven as inflation remained at unusually high levels for a second consecutive year. Demand itself only showed slight growth when consumers became frugal in view of the sharp rise in the cost of living since mid-2022. Part of the moderate performance can also be explained by the after-effects of the COVID-19 pandemic in terms of some residual cooling effects, foll...
Euromonitor International's Discounters in Austria report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Discounters market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Discounters in Austria
Euromonitor International
February 2024
List Of Contents And Tables
DISCOUNTERS IN AUSTRIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Discounters performs well in a deteriorating environment
Hofer is able to rely on a strong brand range and high customer confidence
Leading discounters emphasise their role as price leaders
PROSPECTS AND OPPORTUNITIES
Role of discounters in grocery retailers likely to increase
Penny becomes more of a focus for Rewe International again
Change in law creates considerable additional costs, especially for discounters
CHANNEL DATA
Table 1 Discounters: Value Sales, Outlets and Selling Space 2018-2023
Table 2 Discounters: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 3 Discounters GBO Company Shares: % Value 2019-2023
Table 4 Discounters GBN Brand Shares: % Value 2020-2023