Direct Selling in Thailand

Direct selling finally saw a return to growth in current value terms in 2024, but sales remained well below pre-pandemic levels. Many consumers turned their back on direct selling during the pandemic due to concerns around the spread of COVID-19 and although these concerns have now largely vanished some direct selling companies have struggled to encourage customers to return. Performances were mixed across direct selling in 2024 with some areas reporting a further decline in sales, while others...

Euromonitor International's Direct Selling in Thailand report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Appliances and Electronics Direct Selling, Drinks and Tobacco Direct Selling, Fashion Direct Selling, Foods Direct Selling, Health and Beauty Direct Selling, Home Products Direct Selling, Other Products Direct Selling.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Direct Selling market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Direct Selling in Thailand
Euromonitor International
March 2025
List Of Contents And Tables
DIRECT SELLING IN THAILAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
Direct selling sees a modest return to growth in 2024 with food a key focus of demand
Amway and Mistine making movements in direct selling
Direct selling companies still see strong potential in offering health and wellness products
PROSPECTS AND OPPORTUNITIES
Direct selling could benefit from an expanded sales force but sales likely to remain under pressure
New product development and educational marketing could be employed to build brand loyalty
Content marketing and video streaming strategies likely to be key to the future success of direct selling
CHANNEL DATA
Table 1 Direct Selling by Product: Value 2019-2024
Table 2 Direct Selling by Product: % Value Growth 2019-2024
Table 3 Direct Selling GBO Company Shares: % Value 2020-2024
Table 4 Direct Selling GBN Brand Shares: % Value 2021-2024
Table 5 Direct Selling Forecasts by Product: Value 2024-2029
Table 6 Direct Selling Forecasts by Product: % Value Growth 2024-2029
RETAIL IN THAILAND
EXECUTIVE SUMMARY
Retail in 2024: The big picture
Potential for further growth in Retail E-Commerce
Soft power influencing and shaping the Thai retail landscape
Positive and promising outlook for Retail in Thailand over the forecast period
OPERATING ENVIRONMENT
Informal retail
Opening hours for physical retail
Summary 1 Standard Opening Hours by Channel Type 2024
Seasonality
Payday shopping
Mid-year and year-end sales
Black-to-School
Valentine’s Day
Thai Mother’s Day
Thai Father’s Day
MARKET DATA
Table 7 Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2019-2024
Table 8 Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2019-2024
Table 9 Sales in Retail Offline by Channel: Value 2019-2024
Table 10 Sales in Retail Offline by Channel: % Value Growth 2019-2024
Table 11 Retail Offline Outlets by Channel: Units 2019-2024
Table 12 Retail Offline Outlets by Channel: % Unit Growth 2019-2024
Table 13 Sales in Retail E-Commerce by Product: Value 2019-2024
Table 14 Sales in Retail E-Commerce by Product: % Value Growth 2019-2024
Table 15 Grocery Retailers: Value Sales, Outlets and Selling Space 2019-2024
Table 16 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 17 Sales in Grocery Retailers by Channel: Value 2019-2024
Table 18 Sales in Grocery Retailers by Channel: % Value Growth 2019-2024
Table 19 Grocery Retailers Outlets by Channel: Units 2019-2024
Table 20 Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024
Table 21 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2019-2024
Table 22 Non-Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 23 Sales in Non-Grocery Retailers by Channel: Value 2019-2024
Table 24 Sales in Non-Grocery Retailers by Channel: % Value Growth 2019-2024
Table 25 Non-Grocery Retailers Outlets by Channel: Units 2019-2024
Table 26 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024
Table 27 Retail GBO Company Shares: % Value 2020-2024
Table 28 Retail GBN Brand Shares: % Value 2021-2024
Table 29 Retail Offline GBO Company Shares: % Value 2020-2024
Table 30 Retail Offline GBN Brand Shares: % Value 2021-2024
Table 31 Retail Offline LBN Brand Shares: Outlets 2021-2024
Table 32 Retail E-Commerce GBO Company Shares: % Value 2020-2024
Table 33 Retail E-Commerce GBN Brand Shares: % Value 2021-2024
Table 34 Grocery Retailers GBO Company Shares: % Value 2020-2024
Table 35 Grocery Retailers GBN Brand Shares: % Value 2021-2024
Table 36 Grocery Retailers LBN Brand Shares: Outlets 2021-2024
Table 37 Non-Grocery Retailers GBO Company Shares: % Value 2020-2024
Table 38 Non-Grocery Retailers GBN Brand Shares: % Value 2021-2024
Table 39 Non-Grocery Retailers LBN Brand Shares: Outlets 2021-2024
Table 40 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2024-2029
Table 41 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2024-2029
Table 42 Forecast Sales in Retail Offline by Channel: Value 2024-2029
Table 43 Forecast Sales in Retail Offline by Channel: % Value Growth 2024-2029
Table 44 Forecast Retail Offline Outlets by Channel: Units 2024-2029
Table 45 Forecast Retail Offline Outlets by Channel: % Unit Growth 2024-2029
Table 46 Forecast Sales in Retail E-Commerce by Product: Value 2024-2029
Table 47 Forecast Sales in Retail E-Commerce by Product: % Value Growth 2024-2029
Table 48 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 49 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
Table 50 Forecast Sales in Grocery Retailers by Channel: Value 2024-2029
Table 51 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2024-2029
Table 52 Forecast Grocery Retailers Outlets by Channel: Units 2024-2029
Table 53 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2024-2029
Table 54 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 55 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
Table 56 Forecast Sales in Non-Grocery Retailers by Channel: Value 2024-2029
Table 57 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2024-2029
Table 58 Forecast Non-Grocery Retailers Outlets by Channel: Units 2024-2029
Table 59 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2024-2029
DISCLAIMER
SOURCES
Summary 2 Research Sources

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