Direct Selling in Portugal

Direct selling continued to lose stream in Portugal in 2024, despite a small uptick seen in 2023. Ultimately, direct selling is seen as increasingly old-fashioned and faces strong competition from retail e-commerce, with the latter seen as more convenient in many cases and offering a wider range of products. That said, performance varies across the different areas of direct selling. For example, a steep slump is seen in fashion direct selling, and an even steeper slump in apparel and footwear di...

Euromonitor International's Direct Selling in Portugal report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Appliances and Electronics Direct Selling, Drinks and Tobacco Direct Selling, Fashion Direct Selling, Foods Direct Selling, Health and Beauty Direct Selling, Home Products Direct Selling, Other Products Direct Selling.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Direct Selling market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.