Digestive remedies has experienced significant demand fluctuations in China following the easing of COVID-19 restrictions. While certain categories saw explosive growth due to pandemic-related digestive issues in 2023, this surge is expected to normalise in 2024, leading to a return to moderate expansion in retail current value terms. Diarrhoeal remedies, a key category, was particularly impacted by panic-buying and stockpiling in the first half of 2023, contributing to over 60% current value gr...
Euromonitor International's Digestive Remedies in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Digestive Remedies market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Digestive Remedies in China
Euromonitor International
September 2024
List Of Contents And Tables
DIGESTIVE REMEDIES IN CHINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Demand for digestive remedies normalises after COVID-19-related sales spike
Chronic digestive issues expected to drive low growth for digestive remedies
Social media and food delivery apps become new approaches to build connections with consumers
PROSPECTS AND OPPORTUNITIES
Players in OTC digestive remedies are turning to the wider digestive health territory
Foodservice becomes a marketing battleground for digestive remedies
CATEGORY DATA
Table 1 Sales of Digestive Remedies by Category: Value 2019-2024
Table 2 Sales of Digestive Remedies by Category: % Value Growth 2019-2024
Table 3 NBO Company Shares of Digestive Remedies: % Value 2020-2024
Table 4 LBN Brand Shares of Digestive Remedies: % Value 2021-2024
Table 5 Forecast Sales of Digestive Remedies by Category: Value 2024-2029
Table 6 Forecast Sales of Digestive Remedies by Category: % Value Growth 2024-2029
CONSUMER HEALTH IN CHINA
EXECUTIVE SUMMARY
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
Table 8 Life Expectancy at Birth 2019-2024
MARKET DATA
Table 9 Sales of Consumer Health by Category: Value 2019-2024
Table 10 Sales of Consumer Health by Category: % Value Growth 2019-2024
Table 11 NBO Company Shares of Consumer Health: % Value 2020-2024
Table 12 LBN Brand Shares of Consumer Health: % Value 2021-2024
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2019-2024
Table 14 Distribution of Consumer Health by Format: % Value 2019-2024
Table 15 Distribution of Consumer Health by Format and Category: % Value 2024
Table 16 Forecast Sales of Consumer Health by Category: Value 2024-2029
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification