Dietary Supplements in the United Kingdom

Dietary Supplements in the United Kingdom


Retail value sales of dietary supplements in the UK continue to grow in 2024, albeit at a more modest rate compared to 2023 as inflationary pressures and subsequent price rises start to ease. Since 2021, unit price increases – driven by higher ingredient, energy, and labours costs – have masked a continuous slowdown in demand for dietary supplements since the height of the pandemic in 2020. However, volume sales for many of these products remain elevated compared to 2019 levels, as local consume...

Euromonitor International's Dietary Supplements in United Kingdom report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Combination Dietary Supplements, Herbal/Traditional Dietary Supplements, Non-Herbal/Traditional Dietary Supplements.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Dietary Supplements market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Dietary Supplements in the United Kingdom
Euromonitor International
September 2024
List Of Contents And Tables
DIETARY SUPPLEMENTS IN THE UNITED KINGDOM
KEY DATA FINDINGS
2024 DEVELOPMENTS
Value growth slows as unit price increases soften
Women’s health brands continue to gain traction
Consumer preference for dietary supplements over vitamins remains
PROSPECTS AND OPPORTUNITIES
Promotion of self-care expected to support growth over the forecast period
Competition from functional/fortified food and drink to intensify
E-commerce to remain key distribution channel amid growing focus on TikTok
CATEGORY DATA
Table 1 Sales of Dietary Supplements by Category: Value 2019-2024
Table 2 Sales of Dietary Supplements by Category: % Value Growth 2019-2024
Table 3 Sales of Dietary Supplements by Positioning: % Value 2019-2024
Table 4 NBO Company Shares of Dietary Supplements: % Value 2020-2024
Table 5 LBN Brand Shares of Dietary Supplements: % Value 2021-2024
Table 6 Forecast Sales of Dietary Supplements by Category: Value 2024-2029
Table 7 Forecast Sales of Dietary Supplements by Category: % Value Growth 2024-2029
CONSUMER HEALTH IN THE UNITED KINGDOM
EXECUTIVE SUMMARY
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
Table 9 Life Expectancy at Birth 2019-2024
MARKET DATA
Table 10 Sales of Consumer Health by Category: Value 2019-2024
Table 11 Sales of Consumer Health by Category: % Value Growth 2019-2024
Table 12 NBO Company Shares of Consumer Health: % Value 2020-2024
Table 13 LBN Brand Shares of Consumer Health: % Value 2021-2024
Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2019-2024
Table 15 Distribution of Consumer Health by Format: % Value 2019-2024
Table 16 Distribution of Consumer Health by Format and Category: % Value 2024
Table 17 Forecast Sales of Consumer Health by Category: Value 2024-2029
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 1 OTC: Switches 2023-2024
DISCLAIMER
DEFINITIONS
SOURCES
Summary 2 Research Sources

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