Following the outbreak of COVID-19, consumers are increasingly interested in health, wellness and preventative health care. As a result, many consumers are becoming more active, while having changed their eating habits, moving away from ultra-processed food to nutritional and fresh options. However, this may hinder the need to use vitamins or dietary supplements as part of a regular diet. However, many consumers consider dietary supplements an economical and convenient way to adopt a preventive...
Euromonitor International's Dietary Supplements in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Dietary Supplements market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Dietary Supplements in Turkey
Euromonitor International
October 2024
List Of Contents And Tables
DIETARY SUPPLEMENTS IN TURKEY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Convenience and preventative healthcare support demand for dietary supplements
Brands continue to diversify their portfolios to drive sales on the landscape
Vegan products expand the consumer base for supplements
PROSPECTS AND OPPORTUNITIES
Anti-ageing products expected to launch over the forecast period
Bright prospects for the future of Bromelain as demand for herbal options rises
Local companies will grow further as imports decrease and exports increase
CATEGORY DATA
Table 1 Sales of Dietary Supplements by Category: Value 2019-2024
Table 2 Sales of Dietary Supplements by Category: % Value Growth 2019-2024
Table 3 Sales of Dietary Supplements by Positioning: % Value 2019-2024
Table 4 NBO Company Shares of Dietary Supplements: % Value 2020-2024
Table 5 LBN Brand Shares of Dietary Supplements: % Value 2021-2024
Table 6 Forecast Sales of Dietary Supplements by Category: Value 2024-2029
Table 7 Forecast Sales of Dietary Supplements by Category: % Value Growth 2024-2029
CONSUMER HEALTH IN TURKEY
EXECUTIVE SUMMARY
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
Table 9 Life Expectancy at Birth 2019-2024
MARKET DATA
Table 10 Sales of Consumer Health by Category: Value 2019-2024
Table 11 Sales of Consumer Health by Category: % Value Growth 2019-2024
Table 12 NBO Company Shares of Consumer Health: % Value 2020-2024
Table 13 LBN Brand Shares of Consumer Health: % Value 2021-2024
Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2019-2024
Table 15 Distribution of Consumer Health by Format: % Value 2019-2024
Table 16 Distribution of Consumer Health by Format and Category: % Value 2024
Table 17 Forecast Sales of Consumer Health by Category: Value 2024-2029
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification