Dietary Supplements in Norway

Dietary Supplements in Norway


Dietary supplements is expected to see modest current value growth in Norway in 2024, driven by an increased focus on preventive health, demographic trends such as an ageing population, and lifestyle trends such as increasingly sedentary work and rising screen time. Dietary supplements is also subject to a relatively high level of product innovation, compared to OTC consumer health categories, adding value to the category. Dietary supplements is more varied than vitamins, although there is a rel...

Euromonitor International's Dietary Supplements in Norway report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Combination Dietary Supplements, Herbal/Traditional Dietary Supplements, Non-Herbal/Traditional Dietary Supplements.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Dietary Supplements market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Dietary Supplements in Norway
Euromonitor International
October 2024
List Of Contents And Tables
DIETARY SUPPLEMENTS IN NORWAY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Demographic and lifestyle trends support demand
Fish oil/omega fatty acids a staple in Norway
Demand despite scepticism
PROSPECTS AND OPPORTUNITIES
A range of drivers, though scepticism will continue to act as a constraint
Growing demand for more personalised dietary supplements
Potential in beauty orientated dietary supplements
CATEGORY DATA
Table 1 Sales of Dietary Supplements by Category: Value 2019-2024
Table 2 Sales of Dietary Supplements by Category: % Value Growth 2019-2024
Table 3 Sales of Dietary Supplements by Positioning: % Value 2019-2024
Table 4 NBO Company Shares of Dietary Supplements: % Value 2020-2024
Table 5 LBN Brand Shares of Dietary Supplements: % Value 2021-2024
Table 6 Forecast Sales of Dietary Supplements by Category: Value 2024-2029
Table 7 Forecast Sales of Dietary Supplements by Category: % Value Growth 2024-2029
CONSUMER HEALTH IN NORWAY
EXECUTIVE SUMMARY
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
Table 9 Life Expectancy at Birth 2019-2024
MARKET DATA
Table 10 Sales of Consumer Health by Category: Value 2019-2024
Table 11 Sales of Consumer Health by Category: % Value Growth 2019-2024
Table 12 NBO Company Shares of Consumer Health: % Value 2020-2024
Table 13 LBN Brand Shares of Consumer Health: % Value 2021-2024
Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2019-2024
Table 15 Distribution of Consumer Health by Format: % Value 2019-2024
Table 16 Distribution of Consumer Health by Format and Category: % Value 2024
Table 17 Forecast Sales of Consumer Health by Category: Value 2024-2029
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources

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