The market for dietary supplements in the Netherlands is expected to register robust growth in current value terms in 2024 as consumers look to improve their general health and wellbeing. While there is a sustained demand for dietary supplements known to enhance the immune system, such as echinacea, a legacy of the COVID-19 pandemic. consumer attention has shifted towards products that address other areas, such as sleep, stress, eye health and beauty and appearance. At the same time, unit prices...
Euromonitor International's Dietary Supplements in Netherlands report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Dietary Supplements market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Dietary Supplements in the Netherlands
Euromonitor International
September 2024
List Of Contents And Tables
DIETARY SUPPLEMENTS IN THE NETHERLANDS
KEY DATA FINDINGS
2024 DEVELOPMENTS
Continued growth for dietary supplements, despite rising unit prices
Growing interest in magnesium-based supplements, probiotics and plant-based alternatives
Rising competition in dietary supplements, with private label addressing needs of price conscious consumers
PROSPECTS AND OPPORTUNITIES
Greater focus on segmentation, with dietary supplements differentiated according to lifestyle, age and gender
Continued product innovation in the form of higher dose formats
Growing competition from homoeopathic products
CATEGORY DATA
Table 1 Sales of Dietary Supplements by Category: Value 2019-2024
Table 2 Sales of Dietary Supplements by Category: % Value Growth 2019-2024
Table 3 Sales of Dietary Supplements by Positioning: % Value 2019-2024
Table 4 NBO Company Shares of Dietary Supplements: % Value 2020-2024
Table 5 LBN Brand Shares of Dietary Supplements: % Value 2021-2024
Table 6 Forecast Sales of Dietary Supplements by Category: Value 2024-2029
Table 7 Forecast Sales of Dietary Supplements by Category: % Value Growth 2024-2029
CONSUMER HEALTH IN THE NETHERLANDS
EXECUTIVE SUMMARY
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What’s next for consumer health?
MARKET INDICATORS
Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
Table 9 Life Expectancy at Birth 2019-2024
MARKET DATA
Table 10 Sales of Consumer Health by Category: Value 2019-2024
Table 11 Sales of Consumer Health by Category: % Value Growth 2019-2024
Table 12 NBO Company Shares of Consumer Health: % Value 2020-2024
Table 13 LBN Brand Shares of Consumer Health: % Value 2021-2024
Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2019-2024
Table 15 Distribution of Consumer Health by Format: % Value 2019-2024
Table 16 Distribution of Consumer Health by Format and Category: % Value 2024
Table 17 Forecast Sales of Consumer Health by Category: Value 2024-2029
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventative medicine