Dietary supplements is expected to see current value growth in Italy in 2024. Probiotics continues to represent a key segment within dietary supplements in the Italian market, confirming the status of such products as a primary focus for the health conscious consumer. Italians are aware of the role of probiotics for restoring the balance of the gastrointestinal system, especially after taking antibiotics or having a cold or flu, but also when suffering from gastrointestinal issues, such as diarr...
Euromonitor International's Dietary Supplements in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Dietary Supplements market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Dietary Supplements in Italy
Euromonitor International
September 2024
List Of Contents And Tables
DIETARY SUPPLEMENTS IN ITALY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Probiotics category matures as gut health awareness remains strong despite milder flu season
Women's focus on beauty from within drives demand for supplements promoting general health and visible wellbeing.
Economic uncertainty drives value conscious consumer shift towards cost effective and multifunctional supplements
PROSPECTS AND OPPORTUNITIES
Targeted solutions and holistic wellbeing to fuel future growth In the Italian dietary supplements category
Italian dietary supplements category prioritises longevity solutions targeting brain health, bone support, and convenient formats for ageing population
Minerals poised for expansion with year-round focus and consumer education
CATEGORY DATA
Table 1 Sales of Dietary Supplements by Category: Value 2019-2024
Table 2 Sales of Dietary Supplements by Category: % Value Growth 2019-2024
Table 3 Sales of Dietary Supplements by Positioning: % Value 2019-2024
Table 4 NBO Company Shares of Dietary Supplements: % Value 2020-2024
Table 5 LBN Brand Shares of Dietary Supplements: % Value 2021-2024
Table 6 Forecast Sales of Dietary Supplements by Category: Value 2024-2029
Table 7 Forecast Sales of Dietary Supplements by Category: % Value Growth 2024-2029
CONSUMER HEALTH IN ITALY
EXECUTIVE SUMMARY
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
Table 9 Life Expectancy at Birth 2019-2024
MARKET DATA
Table 10 Sales of Consumer Health by Category: Value 2019-2024
Table 11 Sales of Consumer Health by Category: % Value Growth 2019-2024
Table 12 NBO Company Shares of Consumer Health: % Value 2020-2024
Table 13 LBN Brand Shares of Consumer Health: % Value 2021-2024
Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2019-2024
Table 15 Distribution of Consumer Health by Format: % Value 2019-2024
Table 16 Distribution of Consumer Health by Format and Category: % Value 2024
Table 17 Forecast Sales of Consumer Health by Category: Value 2024-2029
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification