Dietary Supplements in Italy
Dietary supplements is expected to see strong growth in current value terms in 2022, representing a similar result to 2021. Growth slowed down in 2020 due to the arrival of the COVID-19 pandemic and the introduction of restrictions to contain it. This led to slower growth in sales of most dietary supplements, as consumers were more focused on boosting their immune system than on treating other health issues. Probiotic supplements was particularly hard hit by the pandemic, with it also being the...
Euromonitor International's Dietary Supplements in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Combination Dietary Supplements, Herbal/Traditional Dietary Supplements, Non-Herbal/Traditional Dietary Supplements.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Dietary Supplements market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Dietary Supplements in Italy
- Euromonitor International
- October 2022
- List Of Contents And Tables
- DIETARY SUPPLEMENTS IN ITALY
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- Probiotics recovery key to category growth
- Boosting the immune system remains important, but not a priority
- Mood/relaxing dietary supplements rise to prominence due to anxiety and sleep problems
- PROSPECTS AND OPPORTUNITIES
- Dietary supplements set to benefit from new ingredients and targeted formulas
- Demand for energy boosting dietary supplements set to rise as consumers return to busier lifestyles
- Beauty supplements likely to be the subject of innovation
- CATEGORY DATA
- Table 1 Sales of Dietary Supplements by Category: Value 2017-2022
- Table 2 Sales of Dietary Supplements by Category: % Value Growth 2017-2022
- Table 3 Sales of Dietary Supplements by Positioning: % Value 2017-2022
- Table 4 NBO Company Shares of Dietary Supplements: % Value 2018-2022
- Table 5 LBN Brand Shares of Dietary Supplements: % Value 2019-2022
- Table 6 Forecast Sales of Dietary Supplements by Category: Value 2022-2027
- Table 7 Forecast Sales of Dietary Supplements by Category: % Value Growth 2022-2027
- CONSUMER HEALTH IN ITALY
- EXECUTIVE SUMMARY
- Consumer health in 2022: The big picture
- 2022 key trends
- Competitive landscape
- Retailing developments
- What next for consumer health?
- MARKET INDICATORS
- Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2017-2022
- Table 9 Life Expectancy at Birth 2017-2022
- MARKET DATA
- Table 10 Sales of Consumer Health by Category: Value 2017-2022
- Table 11 Sales of Consumer Health by Category: % Value Growth 2017-2022
- Table 12 NBO Company Shares of Consumer Health: % Value 2018-2022
- Table 13 LBN Brand Shares of Consumer Health: % Value 2019-2022
- Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2017-2022
- Table 15 Distribution of Consumer Health by Format: % Value 2017-2022
- Table 16 Distribution of Consumer Health by Format and Category: % Value 2022
- Table 17 Forecast Sales of Consumer Health by Category: Value 2022-2027
- Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2022-2027
- APPENDIX
- OTC registration and classification
- Vitamins and dietary supplements registration and classification
- Self-medication/self-care and preventive medicine
- Switches
- DISCLAIMER
- DEFINITIONS
- SOURCES
- Summary 1 Research Sources
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