In 2024, dietary supplements in India is set to witness continued double-digit retail current value growth, with probiotic supplements and protein supplements expected to see the strongest increases. Probiotic supplements, which are known for their digestive health benefits, have gained significant traction amongst Indian consumers. As awareness grows around gut health and immunity, probiotics have moved beyond just healthcare to become a wellness essential for many individuals. The surge in sal...
Euromonitor International's Dietary Supplements in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Dietary Supplements market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Dietary Supplements in India
Euromonitor International
January 2025
List Of Contents And Tables
DIETARY SUPPLEMENTS IN INDIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Dietary supplements observes double-digit value growth in 2024
Wellness-associated products gain traction in dietary supplements, with a focus on holistic wellness
Brand collaborations and celebrity endorsements boost engagement and visibility in dietary supplements
PROSPECTS AND OPPORTUNITIES
Changing consumer attitudes towards health and wellness to drive demand for dietary supplements
Synergy between beauty and wellness set to boost sales of skin and hair health supplements
Growth potential for dietary supplements for women, driven by hormone awareness
CATEGORY DATA
Table 1 Sales of Dietary Supplements by Category: Value 2019-2024
Table 2 Sales of Dietary Supplements by Category: % Value Growth 2019-2024
Table 3 Sales of Dietary Supplements by Positioning: % Value 2019-2024
Table 4 NBO Company Shares of Dietary Supplements: % Value 2020-2024
Table 5 LBN Brand Shares of Dietary Supplements: % Value 2021-2024
Table 6 Forecast Sales of Dietary Supplements by Category: Value 2024-2029
Table 7 Forecast Sales of Dietary Supplements by Category: % Value Growth 2024-2029
CONSUMER HEALTH IN INDIA
EXECUTIVE SUMMARY
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
Table 9 Life Expectancy at Birth 2019-2024
MARKET DATA
Table 10 Sales of Consumer Health by Category: Value 2019-2024
Table 11 Sales of Consumer Health by Category: % Value Growth 2019-2024
Table 12 NBO Company Shares of Consumer Health: % Value 2020-2024
Table 13 LBN Brand Shares of Consumer Health: % Value 2021-2024
Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2019-2024
Table 15 Distribution of Consumer Health by Format: % Value 2019-2024
Table 16 Distribution of Consumer Health by Format and Category: % Value 2024
Table 17 Forecast Sales of Consumer Health by Category: Value 2024-2029
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification