Depilatories in New Zealand
Similar to other personal care staples, sales of products in the depilatories category were also impacted by the rising cost of living in 2023. According to Stats NZ, the cost of living for an average household in New Zealand increased by 7% over the 12 months up to September 2023, driven primarily by increases to interest payments and grocery food prices. The increase in living costs was felt acutely by consumers across all age groups who now find they are spending significantly more on everyda...
Euromonitor International's Depilatories in New Zealand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Hair Removers/Bleaches, Women's Pre-Shave, Women's Razors and Blades.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Depilatories market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Depilatories in New Zealand
- Euromonitor International
- April 2024
- List Of Contents And Tables
- DEPILATORIES IN NEW ZEALAND
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Consumers prioritise affordability with rising living costs
- Mainstream hair removal products dominate the depilatories category
- Dominance of mainstream brands hinders entry of new brands
- PROSPECTS AND OPPORTUNITIES
- Depilatories to continue to see steady demand over the forecast period
- Brands offer eco-friendly options for sustainable shoppers
- Product efficacy to remain a key priority over the forecast period
- CATEGORY DATA
- Table 1 Sales of Depilatories by Category: Value 2018-2023
- Table 2 Sales of Depilatories by Category: % Value Growth 2018-2023
- Table 3 Sales of Women's Razors and Blades by Type: % Value Breakdown 2019-2023
- Table 4 NBO Company Shares of Depilatories: % Value 2019-2023
- Table 5 LBN Brand Shares of Depilatories: % Value 2020-2023
- Table 6 Forecast Sales of Depilatories by Category: Value 2023-2028
- Table 7 Forecast Sales of Depilatories by Category: % Value Growth 2023-2028
- BEAUTY AND PERSONAL CARE IN NEW ZEALAND
- EXECUTIVE SUMMARY
- Beauty and personal care in 2023: The big picture
- 2023 key trends
- Competitive landscape
- Retailing developments
- What next for beauty and personal care?
- MARKET DATA
- Table 8 Sales of Beauty and Personal Care by Category: Value 2018-2023
- Table 9 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
- Table 10 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023
- Table 11 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023
- Table 12 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023
- Table 13 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2018-2023
- Table 14 Distribution of Beauty and Personal Care by Format: % Value 2018-2023
- Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2023
- Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028
- Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
Research Assistance
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