Historically, depilatories in the UK declined in both current value and volume terms, but value sales increased in 2022 owing to rising inflation. In volume terms, the demand for more permanent solutions for hair removal and the reopening of beauty salons after the pandemic lockdowns were trends that negatively affected sales in 2022. However, there were some silver linings. The extended summer in 2022 benefited companies such as Wilkinson Sword Ltd, ranked second in women’s razors and blades, w...
Euromonitor International's Depilatories in United Kingdom report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Hair Removers/Bleaches, Women's Pre-Shave, Women's Razors and Blades.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?? * Get a detailed picture of the Depilatories market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Depilatories in the United Kingdom
Euromonitor International
May 2023
List Of Contents And Tables
DEPILATORIES IN THE UNITED KINGDOM
KEY DATA FINDINGS
2022 DEVELOPMENTS
Rising prices offset the volume decline
Shifts in channel distribution, with growing e-commerce penetration and rising sales through discounters
Companies include body positivity in their messaging to appeal to a wider consumer base
PROSPECTS AND OPPORTUNITIES
Manufacturers could aim to recapture sales through adding value
Sustainability will continue to be a top priority for companies
Dermaplaning, which is a competing trend, could create new opportunities
CATEGORY DATA
Table 1 Sales of Depilatories by Category: Value 2017-2022
Table 2 Sales of Depilatories by Category: % Value Growth 2017-2022
Table 3 Sales of Women's Razors and Blades by Type: % Value Breakdown 2018-2022
Table 4 NBO Company Shares of Depilatories: % Value 2018-2022
Table 5 LBN Brand Shares of Depilatories: % Value 2019-2022
Table 6 Forecast Sales of Depilatories by Category: Value 2022-2027
Table 7 Forecast Sales of Depilatories by Category: % Value Growth 2022-2027
BEAUTY AND PERSONAL CARE IN THE UNITED KINGDOM
EXECUTIVE SUMMARY
Beauty and personal care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 8 Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 9 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 10 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 11 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 12 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
Table 13 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2017-2022
Table 14 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027