Volume sales of depilatories increased slightly in 2022 due to many consumers’ returning to pre-pandemic lifestyles, as women spent more time outside of their homes. However, this sales growth is hampered by the return of many women to salons and hair removal specialists, as this option is often more convenient and provides longer-lasting results.
Euromonitor International's Depilatories in Serbia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Hair Removers/Bleaches, Women's Pre-Shave, Women's Razors and Blades.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?? * Get a detailed picture of the Depilatories market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Depilatories in Serbia
Euromonitor International
May 2023
List Of Contents And Tables
DEPILATORIES IN SERBIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Sales hampered by women’s return to hair removal specialists in 2022
Brands grow value share thanks to large advertising budgets in 2022
Consumers are more price sensitive in 2022, leading to slower volume sales
PROSPECTS AND OPPORTUNITIES
Sales of depilatories likely to decline in the forecast period as salons become more popular
Leading players expected to maintain positions in the forecast period, due to advertising and product range
Faster, convenient and thorough hair removal set to drive innovation in the forecast period
CATEGORY DATA
Table 1 Sales of Depilatories by Category: Value 2017-2022
Table 2 Sales of Depilatories by Category: % Value Growth 2017-2022
Table 3 NBO Company Shares of Depilatories: % Value 2018-2022
Table 4 LBN Brand Shares of Depilatories: % Value 2019-2022
Table 5 Forecast Sales of Depilatories by Category: Value 2022-2027
Table 6 Forecast Sales of Depilatories by Category: % Value Growth 2022-2027
BEAUTY AND PERSONAL CARE IN SERBIA
EXECUTIVE SUMMARY
Beauty and personal care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 7 Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2017-2022
Table 13 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027