Depilatories in Romania
Volume sales of depilatories rose only very moderately during 2022 despite the increased interest in hair removal generally among the population of Romania. The main reason for the lacklustre performance in the category during the year is that the attention of many local people has turned away from retail sales of depilatories and towards alternative hair removal methods, including notably intense pulsed light (IPL) treatments, also known as laser hair removal treatments. This painless, safe and...
Euromonitor International's Depilatories in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Hair Removers/Bleaches, Women's Pre-Shave, Women's Razors and Blades.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report??
* Get a detailed picture of the Depilatories market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Depilatories in Romania
- Euromonitor International
- May 2023
- List Of Contents And Tables
- DEPILATORIES IN ROMANIA
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- A muted performance for depilatories in 2022 as consumers look to alternatives
- Private label gains ground as incomes and spending remain under pressure
- Women’s pre-shave remains a minor category as volume sales decline
- PROSPECTS AND OPPORTUNITIES
- Positive growth ahead as demand rises and brands step up their marketing strategies
- Segmentation and added value set to broaden the consumer base for depilatories
- Hair removers/bleaches to boom, in line with increasingly fast-paced lifestyles
- CATEGORY DATA
- Table 1 Sales of Depilatories by Category: Value 2017-2022
- Table 2 Sales of Depilatories by Category: % Value Growth 2017-2022
- Table 3 Sales of Women's Razors and Blades by Type: % Value Breakdown 2018-2022
- Table 4 NBO Company Shares of Depilatories: % Value 2018-2022
- Table 5 LBN Brand Shares of Depilatories: % Value 2019-2022
- Table 6 Forecast Sales of Depilatories by Category: Value 2022-2027
- Table 7 Forecast Sales of Depilatories by Category: % Value Growth 2022-2027
- BEAUTY AND PERSONAL CARE IN ROMANIA
- EXECUTIVE SUMMARY
- Beauty and personal care in 2022: The big picture
- 2022 key trends
- Competitive landscape
- Retailing developments
- What next for beauty and personal care?
- MARKET DATA
- Table 8 Sales of Beauty and Personal Care by Category: Value 2017-2022
- Table 9 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
- Table 10 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
- Table 11 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
- Table 12 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
- Table 13 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2017-2022
- Table 14 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
- Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
- Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
- Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
Research Assistance
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