The expansion of depilatories in 2023 was tempered by the growth in in-salon beauty treatments in Peru. Cosmetic hair removal treatments, such as laser treatments, are seeing a growing acceptance among Peruvian consumers, thus impacting the frequency of purchase of depilatory products (eg hair removers/bleaches). Indeed, we are seeing reduced value and volume growth in 2023, as competition from salon treatments continues to rise. While in-salon treatments are more expensive, they are valued for...
Euromonitor International's Depilatories in Peru report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Hair Removers/Bleaches, Women's Pre-Shave, Women's Razors and Blades.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Depilatories market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Depilatories in Peru
Euromonitor International
April 2024
List Of Contents And Tables
DEPILATORIES IN PERU
KEY DATA FINDINGS
2023 DEVELOPMENTS
Growth in salon-based beauty treatments limits expansion in depilatories
Women’s razors and blades lead category growth, due to offering decent results at a low cost
LEA brand tipped as one to watch in depilatories
PROSPECTS AND OPPORTUNITIES
Private label expected to gain ground depilatories over the forecast period
Depilé set to expand in hair removers and enhance its competitive advantage
New retail opportunities will contribute to ongoing growth
CATEGORY DATA
Table 1 Sales of Depilatories by Category: Value 2018-2023
Table 2 Sales of Depilatories by Category: % Value Growth 2018-2023
Table 3 Sales of Women's Razors and Blades by Type: % Value Breakdown 2019-2023
Table 4 NBO Company Shares of Depilatories: % Value 2019-2023
Table 5 LBN Brand Shares of Depilatories: % Value 2020-2023
Table 6 Forecast Sales of Depilatories by Category: Value 2023-2028
Table 7 Forecast Sales of Depilatories by Category: % Value Growth 2023-2028
BEAUTY AND PERSONAL CARE IN PERU
EXECUTIVE SUMMARY
Beauty and personal care in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 8 Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 9 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
Table 10 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023
Table 11 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023
Table 12 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023
Table 13 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2018-2023
Table 14 Distribution of Beauty and Personal Care by Format: % Value 2018-2023
Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2023
Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028
Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028