With Malaysia reopening from lockdown in 2022 some consumers began returning to beauty salons for hair removal services. As such, some people moved away from DIY hair removal kits which were used a lot during the lockdown period. Categories like hair removers/bleaches and women’s razors and blades thus saw a slight slowdown in growth in 2022. However, on the other hand, the reopening of the economy and consumers pursuing more active lives outside the home also had a positive impact on demand. Wi...
Euromonitor International's Depilatories in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Hair Removers/Bleaches, Women's Pre-Shave, Women's Razors and Blades.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?? * Get a detailed picture of the Depilatories market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Depilatories in Malaysia
Euromonitor International
May 2023
List Of Contents And Tables
DEPILATORIES IN MALAYSIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Reopening of the economy has a mixed impact on demand for depilatories
New product development focuses on delivering smoother skin and targeting sensitive skin
Players focus on product positioning to retain consumer interest
PROSPECTS AND OPPORTUNITIES
Emerging shaving trend for women anticipated to lead to the expansion of women’s pre-shave
Consumers expected to look out for parallel imported depilatories range from websites operated directly overseas
Strong competition from beauty salons expected to remain an obstacle to growth
CATEGORY DATA
Table 1 Sales of Depilatories by Category: Value 2017-2022
Table 2 Sales of Depilatories by Category: % Value Growth 2017-2022
Table 3 Sales of Women's Razors and Blades by Type: % Value Breakdown 2018-2022
Table 4 NBO Company Shares of Depilatories: % Value 2018-2022
Table 5 LBN Brand Shares of Depilatories: % Value 2019-2022
Table 6 Forecast Sales of Depilatories by Category: Value 2022-2027
Table 7 Forecast Sales of Depilatories by Category: % Value Growth 2022-2027
BEAUTY AND PERSONAL CARE IN MALAYSIA
EXECUTIVE SUMMARY
Beauty and personal care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 8 Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 9 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 10 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 11 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 12 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
Table 13 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2017-2022
Table 14 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027