Depilatories in Italy
Demand for depilatories was boosted by the end of the health emergency linked to COVID-19 in Italy at the end of March 2022, which led to the further easing of restrictions from May (such as the lifting of the obligation to wear face masks) and consumers gradually returning to more active social lives. Italians returned to work at the office more regularly and generally went out more, feeling less concerned about becoming infected with the SARS-CoV-2 virus and feeling keener to socialise more in...
Euromonitor International's Depilatories in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Hair Removers/Bleaches, Women's Pre-Shave, Women's Razors and Blades.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report??
* Get a detailed picture of the Depilatories market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Depilatories in Italy
- Euromonitor International
- May 2023
- List Of Contents And Tables
- DEPILATORIES IN ITALY
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- Depilatories benefits from Italian consumers’ more active social lives and the long summer
- Economic pressure on consumers boosts sales of women’s razors and blades, while natural and gentle formulae remain key in hair removers/bleaches
- Procter & Gamble retains lead
- PROSPECTS AND OPPORTUNITIES
- Various factors, including Italians’ low disposable income, set to favour depilatories
- Health and personal care stores set to gain share thanks to consumers looking for price deals in drugstores
- Sustainability will be a key driver within women’s razors and blades
- CATEGORY DATA
- Table 1 Sales of Depilatories by Category: Value 2017-2022
- Table 2 Sales of Depilatories by Category: % Value Growth 2017-2022
- Table 3 Sales of Women's Razors and Blades by Type: % Value Breakdown 2018-2022
- Table 4 NBO Company Shares of Depilatories: % Value 2018-2022
- Table 5 LBN Brand Shares of Depilatories: % Value 2019-2022
- Table 6 Forecast Sales of Depilatories by Category: Value 2022-2027
- Table 7 Forecast Sales of Depilatories by Category: % Value Growth 2022-2027
- BEAUTY AND PERSONAL CARE IN ITALY
- EXECUTIVE SUMMARY
- Beauty and personal care in 2022: The big picture
- The high rate of inflation and economic uncertainty linked to the war in Ukraine leads Italians to trade down and focus on essential products
- Competitive landscape
- Retailing developments
- What next for beauty and personal care?
- MARKET DATA
- Table 8 Sales of Beauty and Personal Care by Category: Value 2017-2022
- Table 9 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
- Table 10 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
- Table 11 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
- Table 12 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
- Table 13 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2017-2022
- Table 14 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
- Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
- Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
- Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
Research Assistance
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