Depilatories in Ireland in 2023 recorded a positive performance, with hair removers/bleaches and women's razors and blades showcasing positive retail volume and value growth. Poor economic indicators with shrinking disposable incomes and high inflation supported sales of depilatories, with consumers migrating from salon to at-home solutions. In addition, the increase in socialising and the return to the office further drove sales, as did the hotter summer weather. Finally, although accepting bod...
Euromonitor International's Depilatories in Ireland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Hair Removers/Bleaches, Women's Pre-Shave, Women's Razors and Blades.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Depilatories market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
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Depilatories in Ireland
Euromonitor International
April 2024
List Of Contents And Tables
DEPILATORIES IN IRELAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
At home treatments support sales as consumers migrate away from salons
Innovations focus on sustainability and efficiency to align with consumer demands
Procter & Gamble retains its lead; however, share is lost as private label gains ground
PROSPECTS AND OPPORTUNITIES
Higher levels of socialising drives sales and supports growth in depilatories
Natural home-made alternatives offer competition across the forecast period
Convenience and skinification to support sales over the forecast period
CATEGORY DATA
Table 1 Sales of Depilatories by Category: Value 2018-2023
Table 2 Sales of Depilatories by Category: % Value Growth 2018-2023
Table 3 Sales of Women's Razors and Blades by Type: % Value Breakdown 2019-2023
Table 4 NBO Company Shares of Depilatories: % Value 2019-2023
Table 5 LBN Brand Shares of Depilatories: % Value 2020-2023
Table 6 Forecast Sales of Depilatories by Category: Value 2023-2028
Table 7 Forecast Sales of Depilatories by Category: % Value Growth 2023-2028
BEAUTY AND PERSONAL CARE IN IRELAND
EXECUTIVE SUMMARY
Beauty and personal care in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 8 Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 9 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
Table 10 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023
Table 11 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023
Table 12 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023
Table 13 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2018-2023
Table 14 Distribution of Beauty and Personal Care by Format: % Value 2018-2023
Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2023
Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028
Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028