Depilatories was negatively affected by the pandemic as, with women going out less, there was less demand for depilatories. In 2022, the category recorded fast growth as consumers returned to work and social activities, recouping the losses of the pandemic. Pandemic dynamics aside, depilatories is a saturated and stagnant category in Estonia with little room for growth.
Euromonitor International's Depilatories in Estonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Hair Removers/Bleaches, Women's Pre-Shave, Women's Razors and Blades.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?? * Get a detailed picture of the Depilatories market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Depilatories in Estonia
Euromonitor International
May 2023
List Of Contents And Tables
DEPILATORIES IN ESTONIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Return to normal boots demand for depilatories in 2022
Shaving, not removing
Retailers trying to change the competitive landscape
PROSPECTS AND OPPORTUNITIES
Stagnation to continue in a mature market
Competition in razors to remain low, with Venus and Wilkinson continuing to dominate
Economy segment in hair removal may perform well if grocery retailers diversify their portfolios
CATEGORY DATA
Table 1 Sales of Depilatories by Category: Value 2017-2022
Table 2 Sales of Depilatories by Category: % Value Growth 2017-2022
Table 3 NBO Company Shares of Depilatories: % Value 2018-2022
Table 4 LBN Brand Shares of Depilatories: % Value 2019-2022
Table 5 Forecast Sales of Depilatories by Category: Value 2022-2027
Table 6 Forecast Sales of Depilatories by Category: % Value Growth 2022-2027
BEAUTY AND PERSONAL CARE IN ESTONIA
EXECUTIVE SUMMARY
Beauty and personal care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 7 Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2017-2022
Table 13 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027