Depilatories in Colombia
Depilatories saw modest current value growth in Colombia in 2023. Economic pressures compelled some consumers to cut back on non-essential spending during the year, including visits to beauty salons for hair removal services, such as waxing and laser hair removal. Women’s razors and blades benefited strongly from this situation, representing a less expensive alternative solution, and saw growth in volume and value in 2023. Depilatories brands aimed to attract consumers by improving their ranges,...
Euromonitor International's Depilatories in Colombia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Hair Removers/Bleaches, Women's Pre-Shave, Women's Razors and Blades.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Depilatories market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Depilatories in Colombia
- Euromonitor International
- April 2024
- List Of Contents And Tables
- DEPILATORIES IN COLOMBIA
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Economic pressure on consumers boosts sales of women’s razors and blades, while natural and gentle formulae remain key in hair removers/bleaches
- Gillette Venus aims to open up discussion around intimate grooming
- Reckitt Benckiser retains lead
- PROSPECTS AND OPPORTUNITIES
- Consumers expect depilatories to be multi-functional and offer greater value
- Sustainability likely to gain momentum within depilatories to address consumers’ concerns
- Stable demand predicted for women’s razors and blades over forecast period, but professional hair removal offers further competition
- CATEGORY DATA
- Table 1 Sales of Depilatories by Category: Value 2018-2023
- Table 2 Sales of Depilatories by Category: % Value Growth 2018-2023
- Table 3 Sales of Women's Razors and Blades by Type: % Value Breakdown 2019-2023
- Table 4 NBO Company Shares of Depilatories: % Value 2019-2023
- Table 5 LBN Brand Shares of Depilatories: % Value 2020-2023
- Table 6 Forecast Sales of Depilatories by Category: Value 2023-2028
- Table 7 Forecast Sales of Depilatories by Category: % Value Growth 2023-2028
- BEAUTY AND PERSONAL CARE IN COLOMBIA
- EXECUTIVE SUMMARY
- Beauty and personal care in 2023: The big picture
- 2023 key trends
- Competitive landscape
- Retailing developments
- What next for beauty and personal care?
- MARKET DATA
- Table 8 Sales of Beauty and Personal Care by Category: Value 2018-2023
- Table 9 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
- Table 10 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023
- Table 11 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023
- Table 12 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023
- Table 13 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2018-2023
- Table 14 Distribution of Beauty and Personal Care by Format: % Value 2018-2023
- Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2023
- Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028
- Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
Research Assistance
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