Depilatories in Australia
Australians are increasingly using more specialist services for long-term hair removal, including laser clinics rather than at-home options; although these services were severely impacted by restrictions during the pandemic, most of them had resumed business in 2022. Australians are also returning to pre-pandemic lifestyles and routines, including visiting professional beauty services for hair removal, thereby reducing demand for depilatories.
Euromonitor International's Depilatories in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Hair Removers/Bleaches, Women's Pre-Shave, Women's Razors and Blades.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Depilatories market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Depilatories in Australia
- Euromonitor International
- June 2023
- List Of Contents And Tables
- DEPILATORIES IN AUSTRALIA
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- Falling demand for depilatories as consumers seek alternative methods of hair removal
- Gillette Venus aims to open up discussion around intimate grooming
- Brands increasingly look to skin care ingredients to add value to depilatories
- PROSPECTS AND OPPORTUNITIES
- Consumers expect depilatories to be multifunctional and offer greater value
- Sustainability likely to gain momentum within depilatories to address consumers’ concerns
- Stable demand predicted for women’s razors and blades over early part of forecast period but professional hair removal offers further competition
- CATEGORY DATA
- Table 1 Sales of Depilatories by Category: Value 2017-2022
- Table 2 Sales of Depilatories by Category: % Value Growth 2017-2022
- Table 3 Sales of Women's Razors and Blades by Type: % Value Breakdown 2018-2022
- Table 4 NBO Company Shares of Depilatories: % Value 2018-2022
- Table 5 LBN Brand Shares of Depilatories: % Value 2019-2022
- Table 6 Forecast Sales of Depilatories by Category: Value 2022-2027
- Table 7 Forecast Sales of Depilatories by Category: % Value Growth 2022-2027
- BEAUTY AND PERSONAL CARE IN AUSTRALIA
- EXECUTIVE SUMMARY
- Beauty and personal care in 2022: The big picture
- 2022 key trends
- Competitive landscape
- Retailing developments
- What next for beauty and personal care?
- MARKET DATA
- Table 8 Sales of Beauty and Personal Care by Category: Value 2017-2022
- Table 9 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
- Table 10 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
- Table 11 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
- Table 12 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
- Table 13 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2017-2022
- Table 14 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
- Table 15 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
Research Assistance
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